NRF 2017 brought together thousands of retail executives into one (very big) room. With so many industry insiders under one roof, TD Bank polled a select group of industry executives and learned that a majority of them are optimistic about 2017. In fact, 74% believe sales will increase in the next 12 months, and 81% reported meeting or exceeding their revenue goals in 2016.
Other key findings include:
- 43% of retailers said a credit promotional finance program is extremely or moderately important to their business;
- 46% said Gen X (consumers 35 to 54 years old) contains the majority of customers who seek financing options when purchasing products; and
- When it comes to mobile technology applications around the credit sales process, 43% of retailers expect that customers will browse, apply and buy online within the next two years.
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