Bed Bath & Beyond has launched a new Wedding Registry category, Gift Experiences, in partnership with VEBO, an experience platform. The additional registry option lets couples choose from more than 300 experiences in addition to more traditional gift ideas.
The experiences are divided into eight subcategories, including Travelers, Thrill Seekers, Culture Buffs and Outdoor Explorers, to help narrow down the options that best fit people’s preferences. Individual experiences include spas, wineries and adventure travel.
"We strive to provide our customers with a comprehensive registry experience, giving them the ability to register for gifts that are considered essential by couples, including both traditional items like cookware and non-traditional options like experiences,” said Rob Magarino, VP of Lifestages at Bed Bath & Beyond. “Creating a registry is about building a life together and with the inclusion of experiences, we can help couples create everlasting memories at home and beyond."
Bed Bath & Beyond isn’t the only retailer shaking up the traditional notion of a gift registry. Target added experiences to its own wedding registry through a partnership with Honeyfund, with an emphasis on honeymoon-based experiences such as dinners and flights. The retailer also lets couples use the Pinterest Lens visual search program to take photos of items and add Target products resembling them to any registry.
Additionally, Walmart has added a personalization chatbot called Hoo the Owl to its baby registry. The tool asks parents questions about their baby, including birth date, gender and preferred theme, then automatically populates a registry to help them get started.