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Ecrebo Appoints New U.S. President And Customer Success VP

0aMike Grimes headshotPOS marketing platform provider Ecrebo has appointed Mike Grimes as its U.S. President. In the role, Grimes will be responsible for accelerating Ecrebo’s operations in North America and support its customer base in the U.S.

Grimes will spearhead the creation of Ecrebo’s North American team, initial customer acquisition, and the development and nurture of a strategic partner network.

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In February, Ecrebo secured a £12 million funding round to help support the expansion, as well as an increased investment in product and technology development for the brand’s digital marketing platform.

Prior to joining Ecrebo, Grimes served as Chief Revenue Officer for Mobee, a crowd-sourced retail insights provider, where he was responsible for growth strategy and execution. Previously, he was SVP at Catalina, where he was responsible for the growth of the company’s emerging digital retail solutions business following its acquisition of Modiv Media, where he was CEO.

Ecrebo also appointed Doug Picariello as Senior VP of Customer Success. Picariello and Grimes have worked together for more than 17 years across three retail solutions companies.

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