Latest In: Executive Viewpoints

Jack Archer Yining "Iris" Liu

Experimentation as a Growth Engine for Modern Retail Product Teams

In the most successful product organizations, growth is not a lucky outcome or the result of a single…

Executive Viewpoints April 3
BCG Botify Charli Rogers geo Retail Economics SEO

Retail Reality and the End of Luxury Exceptionalism

For decades, luxury operated with the belief that it was insulated from the rules of retail. Scarcity, brand…

Executive Viewpoints April 2
adobe analytics Google Merchant Center Google Universal Commerce Protocol mckinsey Michelle Wood microsoft PPC Land Salesforce Wildfire Systems

Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey

Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…

Executive Viewpoints April 1
Adobe chatgpt Claude Copilot GA4 Gemini January Digital Perplexity Sarah Engel

How AI is Reshaping Retail Discovery: The AI Readiness Checklist Brands Need Now

The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…

Executive Viewpoints March 31
Everseen Joe White

Why Retail Needs to Go Back to Video to Move From Insight to Action

Retail has never lacked data. What it has consistently lacked is clarity. At NRF this year, the conversation…

Executive Viewpoints March 30
Ethan Gustav iMessage Infobip RMS WhatsApp

Why Intelligent Shopping Needs AI and Omnichannel to Work Together

Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…

Executive Viewpoints March 27
Alan Ring Aldi H&M Halos Body Cameras Walmart YouGov

As Theft and Customer Incivility Rise, Bodycam Adoption in Retail will Climb this Year

A YouGov poll of American adults from mid-2025 revealed a notable shift in sentiment around body-worn cameras. Once…

Executive Viewpoints March 26
Clark Lowe O'Connor Company

Retention is About Pathways, Not Perks

I want the executives and managers around me to think for themselves. Without deliberate leadership development and fresh…

Executive Viewpoints March 25
birdzi CART gary hawkins retail media

Unlocking Retail’s $100B+ Retail Media Opportunity

Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…

Executive Viewpoints March 24
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