What advertising platforms do retail marketers wish they could spend more time on? This was a critical question in Sidecar’s 2021 E-commerce Marketer Survey, and it revealed interesting disparities when looking at the data by job role, from associates to the C-suite. C-level respondents prioritized Google paid search ads, or text ads, at 65%. Associate- … Continue reading Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
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