Traci has had a love for all things retail since long before she started her career in it a couple of decades ago. Studying Business Marketing and Fashion Merchandising at the Ohio State University, she first cut her teeth at a retail consulting firm writing SQL and SAS queries to develop customer segmentation for direct marketing campaigns. Her key clients were Victoria’s Secret, Express and Abercrombie & Fitch, and after a couple of years she left to join Express’ marketing team managing the direct marketing program in house. There she grew her role taking on Store Marketing, Email, Catalog, Market Research and Branding – and even spent time training as a merchant to get a more 360 degree understanding of the retail business. She then moved to the west coast taking a Director role at Westfield to better understand the Real Estate & Investor Relations side of retail before joining Torrid & Hot Topic to head up the Digital Marketing & CRM teams across all brands. Traci joined Techstyle in 2013 and is currently the Brand President of JustFab & Shoedazzle at TechStyle Fashion Group. Founded in 2010, TechStyle is a lifestyle fashion company that offers an engaging and personalized shopping experience to more than 5 million VIP Members across JustFab, Fabletics, ShoeDazzle, and FabKids. Seven years since launching, TechStyle has become the fastest-growing fashion company by incorporating technology and data into its entire business cycle.