T. J. Gentle is the President & CEO of SmartFurniture.com. Since joining the company in 2005, Gentle has led the SmartFurniture.com team in developing web applications that empower customers to customize and visualize their furniture purchases online. Since becoming CEO in 2009, SmartFurniture.com has increased annual revenues more than 500%, and the company has emerged as one of the technology leaders in the Internet retail industry. Gentle is a former corporate attorney, a Co-Founder of PriceWaiter.com and Delegator.com, and currently serves on the Business Forward Advisory Council in Washington DC.