Nina Alexander-Hurst is the Director of Customer Experience and SWAT* (*Service With Accessorizing Talent) at BaubleBar, a one-stop retailer for affordable fashion jewelry. Nina is constantly working on creative ways to build long-lasting customer relationships and focuses on helping her team implement effective systems around customer feedback and experience. Previously, Nina was a successful entrepreneur selling fashionable smartphone cases and replacement BlackBerry parts, worked at NYC non-profits and spent a year writing for the Jerusalem Post. Nina has a B.A. in Public Relations and Journalism from the University of Florida.