Michael A. Moore, Chief Experience Officer - A Wireless

Michael is a transformational executive who offers a unique combination of retail, ecommerce and consumer products expertise. A 29-year industry veteran, Michael has established a reputation for successfully leading large and complex businesses.

A Wireless is the largest independent premium retailer for Verizon Wireless, one of the largest communication technology companies in the world. A Wireless generates just under $2 billion in sales and operates 1,150 locations across 46 states. As Chief Experience Officer for A Wireless, Michael’s current responsibilities include Merchandising, Supply Chain, Marketing, Insights and Loyalty, Product and Program Development, and eCommerce.

Prior to joining A Wireless, Michael most recently served as Chief Marketing Officer and Senior Vice President at Lowe’s Foods, a grocery store chain with approximately 100 locations in the Carolinas. Michael’s responsibilities included the rebranding effort across the store base and the redesign of the store brand product portfolio.  Michael also owned creating a distinctive omnichannel experience, and he led the complete reinvention of the ecommerce business. This included building a new company infrastructure, technology platform, order fulfillment process, curbside and delivery experience, and a new business-to-business model.  Lowes Foods generated explosive growth and led the industry in new digital innovations and applications.  Retail Touchpoints honored Michael as the 2016 Innovator of the Year, and the Category Management Association honored Michael with the 2016 Best Practice Award for Omnichannel Experience.

Prior to Lowes Foods, Michael served as the Executive Vice President and Chief Marketing Officer at SUPERVALU, which was the third largest grocery company in the United States. Michael also served as Chief Strategy Officer for LoyaltyOne, a company specializing in loyalty marketing and advanced retail analytics. Michael began his career at Procter and Gamble, the world’s largest and most profitable consumer products company.  During his career, Michael held executive roles within sales, customer business development, marketing strategy and planning, global beauty care, and M&A. 

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