Michael A. Moore, Chief Experience Officer - Victra

Michael is a transformational executive, offering a unique combination of leadership expertise sourced from 30 years in retail, consumer products, ecommerce, and the loyalty marketing. Michael is known for creating an empowering work environment, using the standards of stretch, trust, support and innovation.

Victra is the nation’s largest exclusive authorized retailer of wireless products and services for Verizon Wireless, the nation’s largest and best performing wireless network. Victra operates 1,145 Verizon-branded retail stores across 46 states, staffed with 5,500 outstanding sales consultants and managers. Victra has been recognized for the seventh consecutive year as one of Inc. Magazine’s 5000 Fastest Growing Companies. Additionally, for the 2nd consecutive year, Victra was named as Top Retailer for Customer Satisfaction by Verizon. Victra offers a comprehensive mix of wireless devices — including smartphones, feature phones, tablets, mobile broadband, wearables, a broad range of accessories, and complimentary services and support.

As Chief Experience Officer, Michael leads Victra’s Merchandising, Supply Chain, and Marketing functions. Prior to joining Victra, Michael served as Chief Marketing Officer and Senior Vice President at Lowe’s Foods, a grocery store chain with approximately 100 locations in the Carolinas. Michael’s responsibilities included the complete rebranding effort across the entire store base, and the redesign of the store brand product portfolio. Michael also owned creating a distinctive omnichannel experience, as he led the reinvention of the ecommerce business model. This included building a new company infrastructure, technology platform, order fulfillment process, curbside and delivery experience, and a new business-to-business capability. Behind this effort, Lowes Foods generated explosive growth and led the industry in new digital innovations and applications. Retail Touchpoints honored Michael as the 2016 Innovator of the Year, and the Category Management Association honored Michael with the 2016 Best Practice Award for Omnichannel Experience.

Prior to Lowes Foods, Michael served as the Executive Vice President and Chief Marketing Officer at SUPERVALU, which was the third largest grocery company in the United States. Michael also served as Chief Strategy Officer for LoyaltyOne, a company specializing in loyalty marketing and advanced retail analytics. Michael began his career at Procter and Gamble. During his P&G career, Michael held executive roles within sales, customer business development, marketing strategy and planning, global beauty care, and M&A.

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