Inducted into the DMA Marketing Hall of Fame based on the results companies achieve with ERDM's VoC research-based CX strategies. ERDM conducts specialized VoC research to identify CX strategies that generate significant increases in revenue. Clients include IBM, MassMutual, Gilt, QVC, HP, Microsoft and Norton AntiVirus. His influential blog Ernan's Insights on Marketing Best Practices appears in Forbes, Huffington Post, CMO.com, CustomerThink and Business2Community. Named by the Online Marketing Institute as one of the 2014 Top 40 Digital Luminaries and by Crain's B to B Magazine as one of the 100 most influential people in Business Marketing. Ernan's latest book is titled Voice of the Customer Marketing. His other books are Opt-in Marketing and Integrated Direct Marketing.