Caroline (Cricket) Whitton, Willa

Caroline (Cricket) Whitton is the Vice President of Marketing at willa. Previously she served as Director opf Marketing and eCommerce at Design Within Reach, where she was responsible for the ecommerce P&L as well as digital marketing efforts for the company as a whole. 

At DWR, she drove the strategy and implementation of all digital customer acquisition and retention efforts including email, search marketing (SEO and SEM), display advertising, affiliate marketing, and social marketing. She also led digital product and merchandising decisions through insights generated from business KPIs, multivariate testing, and competitive insights. And she managed a a team of marketing, product and merchandising managers.

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