Brandon Finch, Jelly Belly Candy Company

Brandon Finch is Director of eBusiness at Jelly Belly Candy Company. He has more than 15 years’ experience in the e-commerce industry. Brandon specializes in coordinating development, maintenance and tuning of e-commerce websites based on an intimate understanding of retailing coupled with usability and end-user service. Brandon’s ecommerce career started at Patagonia, a privately-held global leader in the outdoor apparel industry, where he was instrumental in shaping customer service, merchandising, SEO, affiliate marketing and usability.

Brandon also is an ecommerce consultant, a member of the mShopper Retailer Steering Committee and a frequent speaker at ecommerce events. After starting his career with Patagonia, the renowned outdoor apparel company, Brandon has been responsible for ecommerce at Royal Robbins, Phoenix Footwear and Cycle Gear.

Following his "Let the Numbers Speak" philosophy, Brandon is methodically measuring, revising and refining the internal and external web properties of JBCC. His main focus is delivering a world-class e-commerce experience by focusing on navigation, search, merchandising, marketing and user experience.

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