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Nike Launches .SWOOSH Web3 Platform for Virtual Product Creators

Nike has beta launched .SWOOSH, a digital community and platform where athletes, creators, collectors and consumers can learn about and collect creations…

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm…

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer…

New Solana Spaces Store in NYC Heralds Coming Wave of ‘Phygital’ Web3 Concepts

[Editor’s Note: See the store for yourself and go behind the scenes with Co-founder Vibhu Norby in our Store Tours video here.]…

Store Tours: Solana Spaces Brings Web3 to the Real World

Web3 is all about the internet, so creating a retail storefront featuring concepts like blockchain and cryptocurrency seems a tad counterintuitive, but…

The Metaverse and Web3 Hold Unique Benefits for Retailers

These days it seems everyone is talking about the metaverse and Web3, but many executives are still unclear about the tangible benefits…

NFTs will Bridge the Gap Between the Real World and the Metaverse

The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other…

Can NFTs Revolutionize the Retail Industry?

Are you in on the NFT craze or playing it safe? If you fall into the latter, you may miss out on…

Vivienne Tam Brings NYFW Runway Show to the Metaverse

International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on…