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Why Personalization Guesses, but Context Understands

For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want, and they’ll buy…

The Challenge of Retail Data Security in 2025: Balancing Personalization and Protection

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services…

Saks Global Drives 7% Increase in Per-Visitor Revenue with Homepage Personalization

Saks Global has created a unique, personalized homepage that is dynamically assembled based on each visitor’s purchase intent, with the page layout,…

Stitch Fix Amps Up Personalization with New AI Features

Stitch Fix has introduced a series of AI experiences designed to enhance customization and convenience on the styling platform as the company’s…

Target Brings Back BTS Personalization Stations at 500 Stores

Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return of its personalization stations,…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…

Foot Locker Adds New Customer Data Platform to Enhance Personalization

Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

When done well, personalized offers motivate up to 45% of consumers to make a purchase. But most times, retailers resort to basic…

How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture

Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores across the country. But…

Walmart Unveils AI-Powered Personalization and Customer Care Solutions

Walmart will leverage proprietary AI, generative AI and retail-specific Large Language Models (LLMs) to provide hyper-personalized customer experiences and improve customer service….

Associated Food Stores Adopts Personalization and Customer Insights Platform

Associated Food Stores (AFS), a wholesaler and cooperative serving nearly 450 supermarkets in the Intermountain West region, has adopted customer engagement, personalization…

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