Latest Retail News, Strategies, & Trends - Retail TouchPoints - Retail TouchPoints Retail TouchPoints provides the latest retail news and trends focusing on shopper experience, digital marketing, and retail innovation. https://www.retailtouchpoints.com/ 2018-08-15T03:20:46-04:00 RTP Kroger Will Sell Groceries On Alibaba’s Tmall Amid Vigorous Private Label Push 2018-08-14T18:02:23-04:00 2018-08-14T18:02:23-04:00 https://www.retailtouchpoints.com/features/news-briefs/kroger-will-sell-groceries-on-alibaba-s-tmall-amid-vigorous-private-label-push Glenn Taylor feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/d831b16d898e33b1048065cebc2bcc5d_XL.jpg" alt="Kroger Will Sell Groceries On Alibaba’s Tmall Amid Vigorous Private Label Push" /></div><div class="K2FeedIntroText"><p><b>Kroger</b>’s first venture outside the U.S. is a big one. The U.S. grocer will sell its Simple Truth products on <b>Alibaba’s</b> <b>Tmall</b> Global platform, China’s largest business-to-consumer marketplace.</p> <p>This strategic move is designed to support two of the company’s key&nbsp;<i><a href="features/news-briefs/kroger-mulls-selling-4-billion-c-store-business" target="_blank">Restock Kroger</a>&nbsp;</i>pillars — redefine the grocery customer experience by elevating its private labels,&nbsp;and drive top line growth through alternative revenue streams. Private label is clearly a matter the grocer is taking more seriously, with Kroger recently promoting Brand VP <a href="features/retail-movers-and-shakers/kroger-names-vp-of-branding-marketing-and-our-brands-amid-private-label-push" target="_blank">Gil Phipps to VP of Branding, Marketing and Our Brands</a>. Kroger will introduce a new <a href="features/news-briefs/kroger-debuts-dip-private-label-apparel-line" target="_blank">private label apparel line, Dip</a>, in its <b>Fred Meyer</b> and <b>Kroger Marketplace </b>stores this fall.</p> </div><div class="K2FeedFullText"> <p>{loadposition GIAA}In 2018, the Simple Truth line reached more than&nbsp;$2 billion&nbsp;in annual sales; it is the second-largest brand sold in Kroger stores. The Simple Truth brand includes natural and organic foods and health products, which aligns with China’s growing demand for high quality and organic food products.</p> <p>Kroger selected the initial line of products to sell in China through consumer surveys, and will add more products in the future, according to a report from the <i><a href="https://www.wsj.com/articles/kroger-to-sell-groceries-on-alibaba-site-in-china-1534268657" target="_blank">Wall Street J</a>ournal</i>.</p> <p>“Kroger’s decision to sell its products on Alibaba creates a new outlet for its very popular private brands and demonstrates that Kroger will not remain static in the fast-changing supermarket landscape," said Moody’s VP Mickey Chadha in commentary provided to <i>Retail TouchPoints</i>. “This initiative is a natural progression in Kroger’s strategic transformation to compete on all fronts and not only in its traditional brick-and-mortar comfort zone as it comes on the heels of its <a href="features/news-briefs/kroger-shakes-up-grocery-delivery-market-with-ocado-partnership" target="_blank">equity stake in British online supermarket Ocado</a>, its purchase of <a href="features/news-briefs/kroger-purchases-home-chef-further-expanding-delivery-options" target="_blank">meal kit company Home Chef</a> and <a href="features/news-briefs/kroger-launches-dtc-shipping-service-with-nearly-55-000-products" target="_blank">launch of its grocery delivery service Kroger Ship</a>.”</p> <p>Kroger Ship also falls in line with the grocer’s private label push, with the retailer offering a curated selection of&nbsp;<b>4,500&nbsp;</b>Our Brands private label items as well as&nbsp;<b>50,000&nbsp;</b>center-aisle grocery and household products. Beyond this service, <a href="features/news-briefs/kroger-test-of-automated-vehicles-heats-up-grocery-delivery-market" target="_blank">Kroger has even begun testing autonomous grocery delivery</a> through a partnership with Nuro, an unmanned road vehicle startup.</p> <p>Early in 2018, there was speculation that <a href="features/news-briefs/walmart-partners-with-rakuten-kroger-reportedly-mulls-alibaba-alliance" target="_blank">Kroger and Alibaba could form an alliance</a> of some sort, particularly after a <a href="https://nypost.com/2018/01/24/krogers-answer-to-amazon-go-alibaba/" target="_blank">report came out</a> that senior Kroger execs had met with Alibaba officials in China last December. Kroger executives told the <i>WSJ</i> that they have been negotiating their first overseas sales push “for months,” with execs also recently visiting India, Japan and Europe to study the habits of foreign consumers and search for technologies to use in the U.S.</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/d831b16d898e33b1048065cebc2bcc5d_XL.jpg" alt="Kroger Will Sell Groceries On Alibaba’s Tmall Amid Vigorous Private Label Push" /></div><div class="K2FeedIntroText"><p><b>Kroger</b>’s first venture outside the U.S. is a big one. The U.S. grocer will sell its Simple Truth products on <b>Alibaba’s</b> <b>Tmall</b> Global platform, China’s largest business-to-consumer marketplace.</p> <p>This strategic move is designed to support two of the company’s key&nbsp;<i><a href="features/news-briefs/kroger-mulls-selling-4-billion-c-store-business" target="_blank">Restock Kroger</a>&nbsp;</i>pillars — redefine the grocery customer experience by elevating its private labels,&nbsp;and drive top line growth through alternative revenue streams. Private label is clearly a matter the grocer is taking more seriously, with Kroger recently promoting Brand VP <a href="features/retail-movers-and-shakers/kroger-names-vp-of-branding-marketing-and-our-brands-amid-private-label-push" target="_blank">Gil Phipps to VP of Branding, Marketing and Our Brands</a>. Kroger will introduce a new <a href="features/news-briefs/kroger-debuts-dip-private-label-apparel-line" target="_blank">private label apparel line, Dip</a>, in its <b>Fred Meyer</b> and <b>Kroger Marketplace </b>stores this fall.</p> </div><div class="K2FeedFullText"> <p>{loadposition GIAA}In 2018, the Simple Truth line reached more than&nbsp;$2 billion&nbsp;in annual sales; it is the second-largest brand sold in Kroger stores. The Simple Truth brand includes natural and organic foods and health products, which aligns with China’s growing demand for high quality and organic food products.</p> <p>Kroger selected the initial line of products to sell in China through consumer surveys, and will add more products in the future, according to a report from the <i><a href="https://www.wsj.com/articles/kroger-to-sell-groceries-on-alibaba-site-in-china-1534268657" target="_blank">Wall Street J</a>ournal</i>.</p> <p>“Kroger’s decision to sell its products on Alibaba creates a new outlet for its very popular private brands and demonstrates that Kroger will not remain static in the fast-changing supermarket landscape," said Moody’s VP Mickey Chadha in commentary provided to <i>Retail TouchPoints</i>. “This initiative is a natural progression in Kroger’s strategic transformation to compete on all fronts and not only in its traditional brick-and-mortar comfort zone as it comes on the heels of its <a href="features/news-briefs/kroger-shakes-up-grocery-delivery-market-with-ocado-partnership" target="_blank">equity stake in British online supermarket Ocado</a>, its purchase of <a href="features/news-briefs/kroger-purchases-home-chef-further-expanding-delivery-options" target="_blank">meal kit company Home Chef</a> and <a href="features/news-briefs/kroger-launches-dtc-shipping-service-with-nearly-55-000-products" target="_blank">launch of its grocery delivery service Kroger Ship</a>.”</p> <p>Kroger Ship also falls in line with the grocer’s private label push, with the retailer offering a curated selection of&nbsp;<b>4,500&nbsp;</b>Our Brands private label items as well as&nbsp;<b>50,000&nbsp;</b>center-aisle grocery and household products. Beyond this service, <a href="features/news-briefs/kroger-test-of-automated-vehicles-heats-up-grocery-delivery-market" target="_blank">Kroger has even begun testing autonomous grocery delivery</a> through a partnership with Nuro, an unmanned road vehicle startup.</p> <p>Early in 2018, there was speculation that <a href="features/news-briefs/walmart-partners-with-rakuten-kroger-reportedly-mulls-alibaba-alliance" target="_blank">Kroger and Alibaba could form an alliance</a> of some sort, particularly after a <a href="https://nypost.com/2018/01/24/krogers-answer-to-amazon-go-alibaba/" target="_blank">report came out</a> that senior Kroger execs had met with Alibaba officials in China last December. Kroger executives told the <i>WSJ</i> that they have been negotiating their first overseas sales push “for months,” with execs also recently visiting India, Japan and Europe to study the habits of foreign consumers and search for technologies to use in the U.S.</p></div> Traci Inglis, TechStyle 2018-08-14T16:37:07-04:00 2018-08-14T16:37:07-04:00 https://www.retailtouchpoints.com/advisory-board/traci-inglis-techstyle evan feed@retailtouchpoints.com <div class="K2FeedIntroText"><p>Traci has had a love for all things retail since long before she started her career in it a couple of decades ago. Studying Business Marketing and Fashion Merchandising at the Ohio State University, she first cut her teeth at a retail consulting firm writing SQL and SAS queries to develop customer segmentation for direct marketing campaigns. Her key clients were Victoria’s Secret, Express and Abercrombie &amp; Fitch, and after a couple of years she left to join Express’ marketing team managing the direct marketing program in house. There she grew her role taking on Store Marketing, Email, Catalog, Market Research and Branding – and even spent time training as a merchant to get a more 360 degree understanding of the retail business. She then moved to the west coast taking a Director role at Westfield to better understand the Real Estate &amp; Investor Relations side of retail before joining Torrid &amp; Hot Topic to head up the Digital Marketing &amp; CRM teams across all brands. Traci joined Techstyle in 2013 and is currently the Brand President of JustFab &amp; Shoedazzle at TechStyle Fashion Group. Founded in 2010, TechStyle is a lifestyle fashion company that offers an engaging and personalized shopping experience to more than 5 million VIP Members across JustFab, Fabletics, ShoeDazzle, and FabKids. Seven years since launching, TechStyle has become the fastest-growing fashion company by incorporating technology and data into its entire business cycle.</p></div> <div class="K2FeedIntroText"><p>Traci has had a love for all things retail since long before she started her career in it a couple of decades ago. Studying Business Marketing and Fashion Merchandising at the Ohio State University, she first cut her teeth at a retail consulting firm writing SQL and SAS queries to develop customer segmentation for direct marketing campaigns. Her key clients were Victoria’s Secret, Express and Abercrombie &amp; Fitch, and after a couple of years she left to join Express’ marketing team managing the direct marketing program in house. There she grew her role taking on Store Marketing, Email, Catalog, Market Research and Branding – and even spent time training as a merchant to get a more 360 degree understanding of the retail business. She then moved to the west coast taking a Director role at Westfield to better understand the Real Estate &amp; Investor Relations side of retail before joining Torrid &amp; Hot Topic to head up the Digital Marketing &amp; CRM teams across all brands. Traci joined Techstyle in 2013 and is currently the Brand President of JustFab &amp; Shoedazzle at TechStyle Fashion Group. Founded in 2010, TechStyle is a lifestyle fashion company that offers an engaging and personalized shopping experience to more than 5 million VIP Members across JustFab, Fabletics, ShoeDazzle, and FabKids. Seven years since launching, TechStyle has become the fastest-growing fashion company by incorporating technology and data into its entire business cycle.</p></div> Advance Auto Parts Appoints Permanent CFO, New Supply Chain EVP 2018-08-14T15:37:25-04:00 2018-08-14T15:37:25-04:00 https://www.retailtouchpoints.com/features/retail-movers-and-shakers/advance-auto-parts-appoints-permanent-cfo-new-supply-chain-evp Klaudia Tirico feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/c649548fea29fb7e59854d856ba47969_XL.jpg" alt="Advance Auto Parts Appoints Permanent CFO, New Supply Chain EVP" /></div><div class="K2FeedIntroText"><p><a href="https://shop.advanceautoparts.com/" target="_blank"><strong>Advance Auto Parts</strong></a> has named Jeffrey W. Shepherd as EVP and CFO and Reuben E. Slone as EVP of Supply Chain. Additionally, the company appointed<strong> Dunkin Brands</strong> Executive Chairman Nigel Travis to its Board of Directors.</p> <p>Shepherd has served as the interim CFO of Advance Auto Parts since April 2018 alongside his other roles as Controller and Chief Accounting Officer. Most recently, he served as Controller for <strong>General Motors Europe</strong>. Shepherd served in various accounting and finance leadership roles at General Motors and worked at Ernst &amp; Young for more than 15 years prior.</p> </div><div class="K2FeedFullText"> <p>“After conducting an extensive search for a CFO, I am thrilled to have Jeff taking on this important role,” said Tom Greco, President and CEO of Advance Auto Parts in a statement. “During his time at Advance, Jeff has been a tremendous thought partner and trusted advisor to me and the entire leadership team. In addition to Jeff’s impressive global finance background, he is a highly respected leader throughout our organization and has played an integral role in building a talented and highly cohesive finance organization.”</p> <p>Slone will join the brand on October 3, 2018 and will be responsible for the brand’s supply chain and Procurement functions. He succeeds Leslie Starr Keating, who will be retiring from the company at the end of 2018 after a transition period. Slone will resign from the Advance Board of Directors upon taking his new role.</p> <p>Most recently, Slone served as Senior VP of Supply Chain at <strong>Walgreens,</strong> where he was responsible for inventory management and replenishment, imports, transportation, distribution center operations and logistics. Prior to that, he served in several senior supply chain and operational leadership roles at <strong>OfficeMax,</strong> General Motors and <strong>Federal-Mogul</strong>.</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/c649548fea29fb7e59854d856ba47969_XL.jpg" alt="Advance Auto Parts Appoints Permanent CFO, New Supply Chain EVP" /></div><div class="K2FeedIntroText"><p><a href="https://shop.advanceautoparts.com/" target="_blank"><strong>Advance Auto Parts</strong></a> has named Jeffrey W. Shepherd as EVP and CFO and Reuben E. Slone as EVP of Supply Chain. Additionally, the company appointed<strong> Dunkin Brands</strong> Executive Chairman Nigel Travis to its Board of Directors.</p> <p>Shepherd has served as the interim CFO of Advance Auto Parts since April 2018 alongside his other roles as Controller and Chief Accounting Officer. Most recently, he served as Controller for <strong>General Motors Europe</strong>. Shepherd served in various accounting and finance leadership roles at General Motors and worked at Ernst &amp; Young for more than 15 years prior.</p> </div><div class="K2FeedFullText"> <p>“After conducting an extensive search for a CFO, I am thrilled to have Jeff taking on this important role,” said Tom Greco, President and CEO of Advance Auto Parts in a statement. “During his time at Advance, Jeff has been a tremendous thought partner and trusted advisor to me and the entire leadership team. In addition to Jeff’s impressive global finance background, he is a highly respected leader throughout our organization and has played an integral role in building a talented and highly cohesive finance organization.”</p> <p>Slone will join the brand on October 3, 2018 and will be responsible for the brand’s supply chain and Procurement functions. He succeeds Leslie Starr Keating, who will be retiring from the company at the end of 2018 after a transition period. Slone will resign from the Advance Board of Directors upon taking his new role.</p> <p>Most recently, Slone served as Senior VP of Supply Chain at <strong>Walgreens,</strong> where he was responsible for inventory management and replenishment, imports, transportation, distribution center operations and logistics. Prior to that, he served in several senior supply chain and operational leadership roles at <strong>OfficeMax,</strong> General Motors and <strong>Federal-Mogul</strong>.</p></div> Footwear Retailer Schuh Kicks Online ‘Hijackers’ Off Its Site 2018-08-14T14:47:54-04:00 2018-08-14T14:47:54-04:00 https://www.retailtouchpoints.com/features/retail-success-stories/footwear-retailer-schuh-kicks-online-hijackers-off-its-site Adam Blair feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/b921fe1c096b0d5c3e78f4a5e4546ed8_XL.jpg" alt="Footwear Retailer Schuh Kicks Online ‘Hijackers’ Off Its Site" /></div><div class="K2FeedIntroText"><p>As many as <b>19%</b> of online customer journeys for UK footwear retailer <a href="https://www.schuh.eu/en-eu/" target="_blank">schuh</a>&nbsp;used to get interrupted by various forms of injected ads, often from competing brands. These ads, generated when consumers unknowingly infected their browser or smartphone with malware, were not visible to schuh’s online team — but they were definitely a visible distraction for shoppers.</p> <p><a href="https://www.namogoo.com/" target="_blank">Namogoo</a>&nbsp;alerted the schuh team about the extent of the online hijacking problem in June 2014, according to Stuart McMillan, Deputy Head of eCommerce at schuh. “I was a bit surprised about the extent of the problem, but given the diversity of users on our web site it made sense,” McMillan said in an interview with <i>Retail TouchPoints</i>. “The biggest surprise was that I hadn’t even considered the problem until Namogoo came along.”</p> </div><div class="K2FeedFullText"> <p>The retailer used Namogoo’s solution to block unauthorized ads, generating results including:</p> <p>• A nearly <b>15% increase</b> in average conversion rate;</p> <p>• A <b>29% decrease</b> in checkout abandonment rates for infected users; and</p> <p>• An overall conversion increase of <b>2.78%</b>.</p> <p>Schuh, a Scottish high street retailer with 130 stories in the UK and Germany, initially ran a 50/50 A/B test with the Namogoo solution. “That was enough traffic to judge its performance at the 95% confidence interval,” said McMillan. “Since the solution went live, we have moved from a 50/50 split to a 3/97 split. The 3% control gives us continual visibility of performance.”</p> <p>McMillan and his team now use a range of tools to monitor and maintain the integrity of the online customer journey: “We carry out a lot of journey monitoring using session recording, which includes some machine learning to highlight sessions with issues,” he said. “We also have a lot of monitoring of the application state. But apart from that, we have nothing quite like Namogoo.”</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/b921fe1c096b0d5c3e78f4a5e4546ed8_XL.jpg" alt="Footwear Retailer Schuh Kicks Online ‘Hijackers’ Off Its Site" /></div><div class="K2FeedIntroText"><p>As many as <b>19%</b> of online customer journeys for UK footwear retailer <a href="https://www.schuh.eu/en-eu/" target="_blank">schuh</a>&nbsp;used to get interrupted by various forms of injected ads, often from competing brands. These ads, generated when consumers unknowingly infected their browser or smartphone with malware, were not visible to schuh’s online team — but they were definitely a visible distraction for shoppers.</p> <p><a href="https://www.namogoo.com/" target="_blank">Namogoo</a>&nbsp;alerted the schuh team about the extent of the online hijacking problem in June 2014, according to Stuart McMillan, Deputy Head of eCommerce at schuh. “I was a bit surprised about the extent of the problem, but given the diversity of users on our web site it made sense,” McMillan said in an interview with <i>Retail TouchPoints</i>. “The biggest surprise was that I hadn’t even considered the problem until Namogoo came along.”</p> </div><div class="K2FeedFullText"> <p>The retailer used Namogoo’s solution to block unauthorized ads, generating results including:</p> <p>• A nearly <b>15% increase</b> in average conversion rate;</p> <p>• A <b>29% decrease</b> in checkout abandonment rates for infected users; and</p> <p>• An overall conversion increase of <b>2.78%</b>.</p> <p>Schuh, a Scottish high street retailer with 130 stories in the UK and Germany, initially ran a 50/50 A/B test with the Namogoo solution. “That was enough traffic to judge its performance at the 95% confidence interval,” said McMillan. “Since the solution went live, we have moved from a 50/50 split to a 3/97 split. The 3% control gives us continual visibility of performance.”</p> <p>McMillan and his team now use a range of tools to monitor and maintain the integrity of the online customer journey: “We carry out a lot of journey monitoring using session recording, which includes some machine learning to highlight sessions with issues,” he said. “We also have a lot of monitoring of the application state. But apart from that, we have nothing quite like Namogoo.”</p></div> International Retail Design Conference 2018 2018-08-14T14:11:50-04:00 2018-08-14T14:11:50-04:00 https://www.retailtouchpoints.com/features/retail-industry-calendar/international-retail-design-conference-2018 Glenn Taylor feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/2413a8d4c320d6e40835d6378dc145b3_XL.jpg" alt="International Retail Design Conference 2018" /></div><div class="K2FeedIntroText"><h2>Overview:</h2> <p>IRDC is designed for retail industry professionals involved in creating and maintaining bricks-and-mortar environments — from department, grocery and big-box stores to restaurants, pop-ups and specialty shops.&nbsp;Presented annually by VMSD, conference is three days of design dialogue centered on best practices, evolving trends and fresh strategies for engaging shoppers and maximizing resources, and is recognized as the premier educational and networking event for the store design and visual merchandising community.&nbsp;</p> <h2>When:</h2> <p dir="ltr">October 2-4, 2018</p> <h2>Where:</h2> <p>The Motif Hotel, Seattle, WA</p> <p><a href="https://www.irdconline.com/" target="_blank">MORE INFO &gt;&gt;</a></p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/2413a8d4c320d6e40835d6378dc145b3_XL.jpg" alt="International Retail Design Conference 2018" /></div><div class="K2FeedIntroText"><h2>Overview:</h2> <p>IRDC is designed for retail industry professionals involved in creating and maintaining bricks-and-mortar environments — from department, grocery and big-box stores to restaurants, pop-ups and specialty shops.&nbsp;Presented annually by VMSD, conference is three days of design dialogue centered on best practices, evolving trends and fresh strategies for engaging shoppers and maximizing resources, and is recognized as the premier educational and networking event for the store design and visual merchandising community.&nbsp;</p> <h2>When:</h2> <p dir="ltr">October 2-4, 2018</p> <h2>Where:</h2> <p>The Motif Hotel, Seattle, WA</p> <p><a href="https://www.irdconline.com/" target="_blank">MORE INFO &gt;&gt;</a></p></div> Shop.org 2018 2018-08-14T13:06:50-04:00 2018-08-14T13:06:50-04:00 https://www.retailtouchpoints.com/features/retail-industry-calendar/shop-org-2018 Glenn Taylor feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/9faad092e57f9ab3b7e88b34ce71d8fa_XL.jpg" alt="Shop.org 2018" /></div><div class="K2FeedIntroText"><h2>Overview:</h2> <p>Shop.org is designed to educate retailers how to enhance their business in today’s digitally competitive environment, get inspired by innovative ideas and the latest technologies, and experience an unmatched opportunity to connect with industry disruptors.</p> <p>Hosted by the National Retail Federation, Shop.org is bringing together an elite group of international business leaders to drive exceptional businesses that redesign the customer experience. With cutting-edge content, trailblazing discussions and superior networking opportunities, the event aims to co-create the future of retail.</p> <h2>When:</h2> <p dir="ltr">September 12-14, 2018</p> <h2>Where:</h2> <p>The Venetian, Las Vegas, NV</p> <p><a href="https://shop.org/" target="_blank">MORE INFO &gt;&gt;</a></p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/9faad092e57f9ab3b7e88b34ce71d8fa_XL.jpg" alt="Shop.org 2018" /></div><div class="K2FeedIntroText"><h2>Overview:</h2> <p>Shop.org is designed to educate retailers how to enhance their business in today’s digitally competitive environment, get inspired by innovative ideas and the latest technologies, and experience an unmatched opportunity to connect with industry disruptors.</p> <p>Hosted by the National Retail Federation, Shop.org is bringing together an elite group of international business leaders to drive exceptional businesses that redesign the customer experience. With cutting-edge content, trailblazing discussions and superior networking opportunities, the event aims to co-create the future of retail.</p> <h2>When:</h2> <p dir="ltr">September 12-14, 2018</p> <h2>Where:</h2> <p>The Venetian, Las Vegas, NV</p> <p><a href="https://shop.org/" target="_blank">MORE INFO &gt;&gt;</a></p></div> Home Depot Raises 2018 Outlook After Beating Sales, Earnings Expectations 2018-08-14T11:26:50-04:00 2018-08-14T11:26:50-04:00 https://www.retailtouchpoints.com/features/financial-news/home-depot-raises-2018-outlook-after-beating-sales-earnings-expectations Glenn Taylor feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/d90a569caa06c18353a771428c60349e_XL.jpg" alt="Home Depot Raises 2018 Outlook After Beating Sales, Earnings Expectations" /></div><div class="K2FeedIntroText"><p>In the wake of a very successful Q2 that exceeded Wall Street expectations across the board, <b>The Home Depot</b> has boosted its guidance for the remainder of 2018. Home Depot now expects full-year revenue to climb roughly <b>7%</b>, compared to a prior forecast of <b>6.5%</b> growth. Same-store sales should be up approximately <b>5.3%</b> in fiscal 2018, Home Depot said, up from a previous target of <b>5%</b> growth.</p> <p>In Q2 2018, Home Depot saw:</p> <ul style="margin-top: 0in;"> <li>Earnings per share (EPS) of <b>$3.05</b> vs. <b>$2.84</b> expected;</li> <li>Net income of <b>$3.5 billion</b> (a <b>31%</b> year-over-year jump) vs. <b>$2.7 billion</b> expected;</li> <li>Revenue: <b>$30.46 billion</b> vs. <b>$30.03 billion</b> expected; and</li> <li>Same-store sales: up <b>8%</b> globally vs. an increase of <b>6.6%</b> expected.</li> </ul> </div><div class="K2FeedFullText"> <p>{loadposition GIAA}Additionally, sales on a per-square-foot basis climbed <b>8.6%</b> during the quarter, according to the retailer, adding that the average shopper ticket jumped <b>5%</b> to <b>$66.20</b> and customer transactions were up <b>3.1%</b> overall.</p> <p>The average ticket is getting more help from major purchases as well. Home Depot is now classifying its “big ticket purchases” as those above $1,000, an increase from the previous designation of $900. Even more impressive is that these big ticket purchases now represent <b>20%</b> of U.S. sales, up <b>more than 10%</b> from Q2 a year ago.</p> <p>Q2 also represents a seasonal bounceback for The Home Depot, which hit a bump in the road in Q1 during the spring season. The <b>4.2%</b> comparable sales growth for Q1 was the lowest total for Home Depot since Q2 2015. The retailer attributed much of the decline to cold weather slowing purchases for gardening and remodeling projects. Gardening typically accounts for <b>15% to 20%</b> of the retailer’s Q1 sales.</p> <p>Ahead of Q2, analysts were concerned that significant investments in channel integration initiatives and the supply chain would undermine earnings, but rising home prices, a healthy housing market and high demand for home improvement items have thus far pushed back any potential headwinds.</p> <p>Home Depot said earlier this year it plans to spend <b>$1.2 billion</b> during the next five years to bulk up its supply chain with <a href="features/news-briefs/home-depot-opening-170-distribution-facilities-by-2023" target="_blank">170 new distribution facilities by 2023</a>, with the goal of getting online orders to shoppers more quickly. The company anticipates that the new facilities would reach <b>90%</b> of the U.S. population in one day or less.</p> <p>The retailer also has been bolstering its technology prowess, <a href="topics/the-home-depot-will-hire-1-000-tech-pros-as-part-of-11-1-billion-investment" target="_blank">hiring 1,000 new professionals in 2018 to work in its tech centers in Atlanta, Dallas and Austin, Texas</a>. The mass hiring is part of the company’s ambitious <b>$11.1 billion</b>, three-year strategic investment plan, which includes melding the physical and digital shopping experiences.</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/d90a569caa06c18353a771428c60349e_XL.jpg" alt="Home Depot Raises 2018 Outlook After Beating Sales, Earnings Expectations" /></div><div class="K2FeedIntroText"><p>In the wake of a very successful Q2 that exceeded Wall Street expectations across the board, <b>The Home Depot</b> has boosted its guidance for the remainder of 2018. Home Depot now expects full-year revenue to climb roughly <b>7%</b>, compared to a prior forecast of <b>6.5%</b> growth. Same-store sales should be up approximately <b>5.3%</b> in fiscal 2018, Home Depot said, up from a previous target of <b>5%</b> growth.</p> <p>In Q2 2018, Home Depot saw:</p> <ul style="margin-top: 0in;"> <li>Earnings per share (EPS) of <b>$3.05</b> vs. <b>$2.84</b> expected;</li> <li>Net income of <b>$3.5 billion</b> (a <b>31%</b> year-over-year jump) vs. <b>$2.7 billion</b> expected;</li> <li>Revenue: <b>$30.46 billion</b> vs. <b>$30.03 billion</b> expected; and</li> <li>Same-store sales: up <b>8%</b> globally vs. an increase of <b>6.6%</b> expected.</li> </ul> </div><div class="K2FeedFullText"> <p>{loadposition GIAA}Additionally, sales on a per-square-foot basis climbed <b>8.6%</b> during the quarter, according to the retailer, adding that the average shopper ticket jumped <b>5%</b> to <b>$66.20</b> and customer transactions were up <b>3.1%</b> overall.</p> <p>The average ticket is getting more help from major purchases as well. Home Depot is now classifying its “big ticket purchases” as those above $1,000, an increase from the previous designation of $900. Even more impressive is that these big ticket purchases now represent <b>20%</b> of U.S. sales, up <b>more than 10%</b> from Q2 a year ago.</p> <p>Q2 also represents a seasonal bounceback for The Home Depot, which hit a bump in the road in Q1 during the spring season. The <b>4.2%</b> comparable sales growth for Q1 was the lowest total for Home Depot since Q2 2015. The retailer attributed much of the decline to cold weather slowing purchases for gardening and remodeling projects. Gardening typically accounts for <b>15% to 20%</b> of the retailer’s Q1 sales.</p> <p>Ahead of Q2, analysts were concerned that significant investments in channel integration initiatives and the supply chain would undermine earnings, but rising home prices, a healthy housing market and high demand for home improvement items have thus far pushed back any potential headwinds.</p> <p>Home Depot said earlier this year it plans to spend <b>$1.2 billion</b> during the next five years to bulk up its supply chain with <a href="features/news-briefs/home-depot-opening-170-distribution-facilities-by-2023" target="_blank">170 new distribution facilities by 2023</a>, with the goal of getting online orders to shoppers more quickly. The company anticipates that the new facilities would reach <b>90%</b> of the U.S. population in one day or less.</p> <p>The retailer also has been bolstering its technology prowess, <a href="topics/the-home-depot-will-hire-1-000-tech-pros-as-part-of-11-1-billion-investment" target="_blank">hiring 1,000 new professionals in 2018 to work in its tech centers in Atlanta, Dallas and Austin, Texas</a>. The mass hiring is part of the company’s ambitious <b>$11.1 billion</b>, three-year strategic investment plan, which includes melding the physical and digital shopping experiences.</p></div> UK Retailer Homebase To Close 42 Stores As Part Of Financial Restructuring 2018-08-14T11:12:02-04:00 2018-08-14T11:12:02-04:00 https://www.retailtouchpoints.com/features/news-briefs/uk-retailer-homebase-to-close-42-stores-as-part-of-financial-restructuring Klaudia Tirico feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/9e9d1dd631c010aac17b747627626249_XL.jpg" alt="UK Retailer Homebase To Close 42 Stores As Part Of Financial Restructuring" /></div><div class="K2FeedIntroText"><p>U.K.-based home improvement retailer <strong><a href="https://www.homebase.co.uk/" target="_blank">Homebase</a></strong> plans to close <strong>42</strong> of its <strong>241</strong> stores by early next year, putting at risk more than <strong>1,500</strong> jobs.</p> <p>The retailer, which already shuttered 17 stores and cut 303 jobs at its head office in Milton Keynes this year, is closing the additional locations via a Company Voluntary Agreement (CVA). This is an insolvency procedure that allows struggling firms to reach a voluntary agreement with their business creditors regarding repayment of all or part of a company’s corporate debts over an agreed period. Restructuring experts at Alvarez &amp; Marsal will carry out the CVA.</p> </div><div class="K2FeedFullText"> <p>The store closures follow the company’s acquisition by Hilco, a retail turnaround specialist, from its former owner Wesfarmers for the nominal price of<strong> £1</strong>. Australian-based Wesfarmers acquired the retailer in 2016 for approximately<strong> $390 million</strong> with plans for rebranding Homebase with its Bunnings brand. However, the transition in products did not sit well with UK customers, who preferred the kitchen, bathroom and soft furnishings products previously sold by Homebase over the heavy tools and large barbecues introduced by Wesfarmers. &nbsp;</p> <p>“Homebase has been one of the most recognizable retail brands for almost 40 years, but the reality is we need to continue to take decisive action to address the underperformance of the business and deal with the burden of our cost base, as well as to protect thousands of jobs,” said Damian McGloughlin, CEO of Homebase in a statement. “The CVA is therefore an essential measure for the business to take and will enable us to refocus our operations and rebuild our offer for the years ahead.”</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/9e9d1dd631c010aac17b747627626249_XL.jpg" alt="UK Retailer Homebase To Close 42 Stores As Part Of Financial Restructuring" /></div><div class="K2FeedIntroText"><p>U.K.-based home improvement retailer <strong><a href="https://www.homebase.co.uk/" target="_blank">Homebase</a></strong> plans to close <strong>42</strong> of its <strong>241</strong> stores by early next year, putting at risk more than <strong>1,500</strong> jobs.</p> <p>The retailer, which already shuttered 17 stores and cut 303 jobs at its head office in Milton Keynes this year, is closing the additional locations via a Company Voluntary Agreement (CVA). This is an insolvency procedure that allows struggling firms to reach a voluntary agreement with their business creditors regarding repayment of all or part of a company’s corporate debts over an agreed period. Restructuring experts at Alvarez &amp; Marsal will carry out the CVA.</p> </div><div class="K2FeedFullText"> <p>The store closures follow the company’s acquisition by Hilco, a retail turnaround specialist, from its former owner Wesfarmers for the nominal price of<strong> £1</strong>. Australian-based Wesfarmers acquired the retailer in 2016 for approximately<strong> $390 million</strong> with plans for rebranding Homebase with its Bunnings brand. However, the transition in products did not sit well with UK customers, who preferred the kitchen, bathroom and soft furnishings products previously sold by Homebase over the heavy tools and large barbecues introduced by Wesfarmers. &nbsp;</p> <p>“Homebase has been one of the most recognizable retail brands for almost 40 years, but the reality is we need to continue to take decisive action to address the underperformance of the business and deal with the burden of our cost base, as well as to protect thousands of jobs,” said Damian McGloughlin, CEO of Homebase in a statement. “The CVA is therefore an essential measure for the business to take and will enable us to refocus our operations and rebuild our offer for the years ahead.”</p></div> 157-Year-Old Luxury Retailer Gump’s Liquidates Inventory, Risks Closure 2018-08-14T10:51:21-04:00 2018-08-14T10:51:21-04:00 https://www.retailtouchpoints.com/features/news-briefs/157-year-old-luxury-retailer-gump-s-liquidates-inventory-risks-closure Bryan Wassel feed@retailtouchpoints.com <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/abc4ef36141d15edb379ee6d62ca45b4_XL.jpg" alt="157-Year-Old Luxury Retailer Gump’s Liquidates Inventory, Risks Closure" /></div><div class="K2FeedIntroText"><p><a href="http://www.gumps.com/" target="_blank"><b>Gump’s</b></a>, a San Francisco luxury department store founded in 1861, is holding a going-out-of-business sale, according to <a href="https://www.wsj.com/articles/157-year-old-department-store-gumps-begins-store-closing-sale-1534190220" target="_blank"><i>The Wall Street Journal</i></a>. The retailer filed for bankruptcy earlier in August following a rapid decline in sales, and attempts to sell the business or find new investors have failed.</p> </div><div class="K2FeedFullText"> <p>The drop in sales followed several years of decline at retail outlets in general, according to Gump’s. The retailer claims shoppers have been shifting to e-Commerce and larger chains, and purchases from its web site and catalog now account for more than <b>75%</b> of Gump’s sales.</p> <p>{loadposition GIAA}</p> <p>Gump’s generated more than <b>$59.7 million</b> in net revenue in 2017, according to court papers. However, the retailer ultimately lost <b>$5 million</b> in 2016 and <b>$5.6 million</b> in 2017, and required loans to stay in business, according to the <a href="https://www.sfchronicle.com/business/article/157-year-old-S-F-retailer-Gump-s-could-close-13144900.php" target="_blank"><i>San Francisco Chronicle</i></a>. Court papers show Gump’s owes more than <b>$5.7 million</b> in principal and interest on a loan from <a href="https://www.snb.com/" target="_blank">Sterling National Bank</a>, as well as more than <b>$9.3 million</b> on a junior note, according to <i>The Wall Street Journal</i>.</p> <p>The retailer will continue looking for buyers during bankruptcy. Gump’s signed nondisclosure agreements with <b>40</b> prospective investors and <b>10</b> prospective lenders, but no sale has been completed due to “lack of liquidity and overburdened capital structure,” Gump’s COO Tony Lopez <a href="https://www.sfchronicle.com/business/article/157-year-old-S-F-retailer-Gump-s-could-close-13144900.php" target="_blank">wrote in a court filing</a>.</p></div> <div class="K2FeedImage"><img src="https://www.retailtouchpoints.com/media/k2/items/cache/abc4ef36141d15edb379ee6d62ca45b4_XL.jpg" alt="157-Year-Old Luxury Retailer Gump’s Liquidates Inventory, Risks Closure" /></div><div class="K2FeedIntroText"><p><a href="http://www.gumps.com/" target="_blank"><b>Gump’s</b></a>, a San Francisco luxury department store founded in 1861, is holding a going-out-of-business sale, according to <a href="https://www.wsj.com/articles/157-year-old-department-store-gumps-begins-store-closing-sale-1534190220" target="_blank"><i>The Wall Street Journal</i></a>. The retailer filed for bankruptcy earlier in August following a rapid decline in sales, and attempts to sell the business or find new investors have failed.</p> </div><div class="K2FeedFullText"> <p>The drop in sales followed several years of decline at retail outlets in general, according to Gump’s. The retailer claims shoppers have been shifting to e-Commerce and larger chains, and purchases from its web site and catalog now account for more than <b>75%</b> of Gump’s sales.</p> <p>{loadposition GIAA}</p> <p>Gump’s generated more than <b>$59.7 million</b> in net revenue in 2017, according to court papers. However, the retailer ultimately lost <b>$5 million</b> in 2016 and <b>$5.6 million</b> in 2017, and required loans to stay in business, according to the <a href="https://www.sfchronicle.com/business/article/157-year-old-S-F-retailer-Gump-s-could-close-13144900.php" target="_blank"><i>San Francisco Chronicle</i></a>. Court papers show Gump’s owes more than <b>$5.7 million</b> in principal and interest on a loan from <a href="https://www.snb.com/" target="_blank">Sterling National Bank</a>, as well as more than <b>$9.3 million</b> on a junior note, according to <i>The Wall Street Journal</i>.</p> <p>The retailer will continue looking for buyers during bankruptcy. Gump’s signed nondisclosure agreements with <b>40</b> prospective investors and <b>10</b> prospective lenders, but no sale has been completed due to “lack of liquidity and overburdened capital structure,” Gump’s COO Tony Lopez <a href="https://www.sfchronicle.com/business/article/157-year-old-S-F-retailer-Gump-s-could-close-13144900.php" target="_blank">wrote in a court filing</a>.</p></div> Ad Fraud, Audience Insights And Refined Targeting: 3 Insights For Today’s Retail Marketer 2018-08-14T09:46:19-04:00 2018-08-14T09:46:19-04:00 https://www.retailtouchpoints.com/features/executive-viewpoints/ad-fraud-audience-insights-and-refined-targeting-3-insights-for-today-s-retail-marketer Marissa Tarleton, RetailMeNot feed@retailtouchpoints.com <div class="K2FeedIntroText"><p><img style="margin: 8px; float: right;" alt="0aaMarissa Tarleton RetailMeNot" src="images/storiesv3/0aaMarissa_Tarleton_RetailMeNot.png" height="211" width="200" />With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising method is best for their business. Programmatic advertising has surged onto the scene in recent years and comes with a set of positive attributes, such as lower CPMs and automated workflows to help release some of the resource strain on advertising and brand teams. But where does this leave more traditional direct media buying? And how do brands and retailers feel about balancing the two?</p> <p>A recent study by <a href="https://www.retailmenot.com/corp/gui/0c64f1d/filer_public/f6/43/f6438824-73f6-4852-9d8e-90eaff21193f/rmn_retail_top_trends_2018-022618.pdf" target="_blank">RetailMeNot</a> asked 200-plus senior retail marketing leaders to weigh in on their programmatic ad buying versus direct media buying plans, the topic of ad fraud as related to audience and traffic, and who they plan to target in 2018. Here are three takeaways for retailers as they continue to tweak their media and advertising strategy well before we head into the back-to-school and holiday seasons.</p> </div><div class="K2FeedFullText"> <h2>Retail Marketers Will Be Bullish On Ad Fraud</h2> <p>{loadposition GIAA}Retailers and brands are looking to take back the reins of their advertising programs in order to have more control over budget spending and performance data. In fact, more than six in 10 retail marketers will increase their direct media buying in 2018, specifically to better monitor the quality of their traffic from advertising investments.</p> <p>Additionally, after spending much of 2017 debating the success of programmatic advertising buys, nearly half (48%) plan to reduce the amount of fraudulent advertising traffic by reducing programmatic spend. Programmatic partners can rebuild trust with brands and retailers by offering more transparency and collaboration on data sharing.</p> <p>One area that major advertising players and brands are focusing on is the growth of multi-touch attribution and how it works in conjunction with last-click measurement. Expect to see big shifts in the ways in which brands and retailers partner as they look to alleviate concerns over misleading ad reach measurement.</p> <h2>Targeting Becomes More Fine-Tuned For New Generations</h2> <p>This year, retailers will be paying close attention to the way shoppers approach their journey and what they are demanding from their shopping experiences. Becoming more knowledgeable in areas like multi-touch attribution will also provide retailers with better insights into the entire journey that an audience takes with their brand. Clearly defining priority audiences and goals with partners will be crucial as retail marketers look to their advertising for insights on where to take their brand creative and media buying next.</p> <p>Retailers’ focus and targeting continue to shift just as shopping behaviors between generations do. Among retailers surveyed, 68% said they plan to increase their advertising spend on Millennials, and 65% will increase spending among Generation Z. On the flip side, seniors and baby boomers stand out as the leading audiences for which retailers will reduce their spend this year as they begin to prioritize the spending power of younger generations.</p> <h2>Look At Lifetime Value Vs. Acquisition Needs</h2> <p>As the digital marketing landscape expands, marketing automation allows companies to focus on what’s increasingly important: balancing their marketing strategy between acquisition and retention.</p> <p>The benefit of brands investing in marketing automation tools is that the tools allow teams to scale in personalization and relationship management in a way that retail marketers would not be able to do on their own. As content needs grow, strain on resources can limit what retail marketers are able to achieve, leading to situations where advertising is not fully optimized.</p> <p>As marketing teams continue to evolve, however, retail marketers will push to have their programmatic ad buys be more personalized to the audience, with better creative and a stronger influence on making sure messages are served to quality traffic. Programmatic advertising doesn’t have to die, but it does have to change as expectations for higher quality content are demanded by consumers.</p> <p>Additionally, with one eye on the competition, retailers should also orient their goals toward audience retention. With the right data setup from partners and the correct management tools, retail marketers can begin to identify who to retain based on lifetime value.</p> <p>All of this boils down to the fact that marketing leaders and teams should focus on building advertising and brand relationships with partners that are willing to work with your team on meeting both brand building and performance measurement goals for advertising campaigns. Finding the right partners who will openly share data and insights to help your marketing team appropriately target, reach and retain your core audience is a must-have in today’s retail landscape.</p> <hr /> <p>&nbsp;</p> <p><em>Marissa Tarleton is the Chief Marketing Officer of <a href="https://www.retailmenot.com/" target="_blank">RetailMeNot, Inc.</a> In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing and customer relationship management. Prior to RetailMeNot, Tarleton led marketing for Dell Inc.'s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.&nbsp;She holds a Bachelor of Arts from Colgate University and a Master of Business Administration from the University of Texas at Austin.</em><i></i></p></div> <div class="K2FeedIntroText"><p><img style="margin: 8px; float: right;" alt="0aaMarissa Tarleton RetailMeNot" src="images/storiesv3/0aaMarissa_Tarleton_RetailMeNot.png" height="211" width="200" />With an ever-changing digital marketing environment, it can be hard for retailers and brands to decide which advertising method is best for their business. Programmatic advertising has surged onto the scene in recent years and comes with a set of positive attributes, such as lower CPMs and automated workflows to help release some of the resource strain on advertising and brand teams. But where does this leave more traditional direct media buying? And how do brands and retailers feel about balancing the two?</p> <p>A recent study by <a href="https://www.retailmenot.com/corp/gui/0c64f1d/filer_public/f6/43/f6438824-73f6-4852-9d8e-90eaff21193f/rmn_retail_top_trends_2018-022618.pdf" target="_blank">RetailMeNot</a> asked 200-plus senior retail marketing leaders to weigh in on their programmatic ad buying versus direct media buying plans, the topic of ad fraud as related to audience and traffic, and who they plan to target in 2018. Here are three takeaways for retailers as they continue to tweak their media and advertising strategy well before we head into the back-to-school and holiday seasons.</p> </div><div class="K2FeedFullText"> <h2>Retail Marketers Will Be Bullish On Ad Fraud</h2> <p>{loadposition GIAA}Retailers and brands are looking to take back the reins of their advertising programs in order to have more control over budget spending and performance data. In fact, more than six in 10 retail marketers will increase their direct media buying in 2018, specifically to better monitor the quality of their traffic from advertising investments.</p> <p>Additionally, after spending much of 2017 debating the success of programmatic advertising buys, nearly half (48%) plan to reduce the amount of fraudulent advertising traffic by reducing programmatic spend. Programmatic partners can rebuild trust with brands and retailers by offering more transparency and collaboration on data sharing.</p> <p>One area that major advertising players and brands are focusing on is the growth of multi-touch attribution and how it works in conjunction with last-click measurement. Expect to see big shifts in the ways in which brands and retailers partner as they look to alleviate concerns over misleading ad reach measurement.</p> <h2>Targeting Becomes More Fine-Tuned For New Generations</h2> <p>This year, retailers will be paying close attention to the way shoppers approach their journey and what they are demanding from their shopping experiences. Becoming more knowledgeable in areas like multi-touch attribution will also provide retailers with better insights into the entire journey that an audience takes with their brand. Clearly defining priority audiences and goals with partners will be crucial as retail marketers look to their advertising for insights on where to take their brand creative and media buying next.</p> <p>Retailers’ focus and targeting continue to shift just as shopping behaviors between generations do. Among retailers surveyed, 68% said they plan to increase their advertising spend on Millennials, and 65% will increase spending among Generation Z. On the flip side, seniors and baby boomers stand out as the leading audiences for which retailers will reduce their spend this year as they begin to prioritize the spending power of younger generations.</p> <h2>Look At Lifetime Value Vs. Acquisition Needs</h2> <p>As the digital marketing landscape expands, marketing automation allows companies to focus on what’s increasingly important: balancing their marketing strategy between acquisition and retention.</p> <p>The benefit of brands investing in marketing automation tools is that the tools allow teams to scale in personalization and relationship management in a way that retail marketers would not be able to do on their own. As content needs grow, strain on resources can limit what retail marketers are able to achieve, leading to situations where advertising is not fully optimized.</p> <p>As marketing teams continue to evolve, however, retail marketers will push to have their programmatic ad buys be more personalized to the audience, with better creative and a stronger influence on making sure messages are served to quality traffic. Programmatic advertising doesn’t have to die, but it does have to change as expectations for higher quality content are demanded by consumers.</p> <p>Additionally, with one eye on the competition, retailers should also orient their goals toward audience retention. With the right data setup from partners and the correct management tools, retail marketers can begin to identify who to retain based on lifetime value.</p> <p>All of this boils down to the fact that marketing leaders and teams should focus on building advertising and brand relationships with partners that are willing to work with your team on meeting both brand building and performance measurement goals for advertising campaigns. Finding the right partners who will openly share data and insights to help your marketing team appropriately target, reach and retain your core audience is a must-have in today’s retail landscape.</p> <hr /> <p>&nbsp;</p> <p><em>Marissa Tarleton is the Chief Marketing Officer of <a href="https://www.retailmenot.com/" target="_blank">RetailMeNot, Inc.</a> In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing and customer relationship management. Prior to RetailMeNot, Tarleton led marketing for Dell Inc.'s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.&nbsp;She holds a Bachelor of Arts from Colgate University and a Master of Business Administration from the University of Texas at Austin.</em><i></i></p></div>