How to Win Customers and Increase Profitability by Redesigning, Reinvigorating and Reimagining

Retail has been permanently transformed. Beginning in 2000, the industry began to be redefined by macroeconomic, sociodemographic and consumer technology dynamics. These changes have been occurring in two waves over thelast decade: (1) The impact of value formats, Web 1.0, and market saturation (2000-2005); and (2) Real-time availability and explosion of information (currently underway).

Value Formats compressed prices across broad categories of goods with super efficient supply chains, and they also came to dominate numerous categories by closing the perceived gap in quality in the consumer’s mind.

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