Mario Vollbracht, Worldwide Segment Executive, HP Retail & Consumer Goods, Enterprise Business, HP
Mario discusses specific topics around personalization, mobility, global issues and the retail/CPG convergence. "Retailers must consider allowing their wireless network to be open inside the store," he noted. Regarding mobility, HP is equipped to provide the handheld device, but also the behind-the-scenes services to help provision the structured and unstructured data and send it out in a timely manner to consumers and store associates. Also, the relationship with CPG companies and retailers is beginning to converge, with more collaboration and CPG companies starting to market direct to consumers. Additionally, retailers should be aware of retail trends on a global level, from continued urbanization to the aging population and the need for continued localization.