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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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TouchPoints TV: David Dorf, Oracle Retail
Friday, 11 February 2011 00:00

David Dorf, Oracle Retail

Dorf talked about the importance of implementing technology that will facilitate efficient global expansion, including localization requirements for different countries. To deliver effective Business Intelligence strategies, Oracle has introduced its Exadata appliance that offers both the required software and “extremely powerful hardware.” He also said he expects to see Near Field Communication (NFC) take off in 2011, starting slowing with the building of infrastructure.

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