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TouchPoints TV at #NRF14: John Thrailkill, The Container Store


One of the best companies to work for, according to Fortune Magazine, The Container Store is seeking "simplification" in the way store employees interact with shoppers. The 63-store retailer has implemented a mobile solution from Theatro that is allowing employees to conduct all business from one spot in the store, with technology that equals what the customer has in-hand. Container Store employees are now able to keep interactions with the customer "'heads up' instead of 'heads down'. The idea of employees constantly staring down at a screen is not appealing for customers," Thrailkill explained. The Theatro solution facilitates real-time interactions between employees in-store, between stores and with the corporate office.