TouchPoints TV: Mark Rose, BrightTag

Mark Rose, BrightTag

Personalization is playing a more key role in creating more relevant merchandising and marketing messages. During this episode of TouchPoints TV, Mark Rose, SVP of Sales for BrightTag, discusses how retailers are leveraging smartphones, tablets and social media to create more compelling experiences in-store. He also addresses how retailers can leverage data to optimize marketing and better connect with shoppers.

Episode Notes:

BrightTag: Website • Twitter
Alicia Fiorletta: Twitter

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