Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and gifts for all occasions, Papyrus also amps up brick-and-mortar stores by including personalized wrapping stations and do-it-yourself card and stationary design areas. During this episode of TouchPoints TV, Dominique Schurman, CEO of Papyrus, explains how the retailer is using digital mediums, such as social media, to educate shoppers on the unique features of Papyrus stores. Additionally, Schurman shares how the retailer hit a new milestone by partnering with "Project Runway" finalist Rami Kashou on a series of wearable paper gowns.
