Within the last decade, the mobile market has evolved exponentially: Between the enhanced capabilities of smartphones, to the development and continued adoption of tablets. As a result, consumers today have the ability to receive information on products and brands from anywhere at any time. This also presents an opportunity for retailers to connect with shoppers directly through their mobile devices. During this episode of TouchPoints TV, Javed Chaudry, VP of Product Management and Marketing for ViVOtech, discusses how the mobile market has grown, based on his experience working for multiple mobile providers, including Motorola Mobility and Nokia. Additionally, Chaudry reveals the variety of ways retailers can boost engagement and purchases via mobile.