Jason Taylor from Usablenet talks about his work with Tesco Grocery and Marks & Spencer, which recently received Channel Innovation Awards from Retail TouchPoints. Taylor shares information on Tesco’s mobile site. “Grocery is not the typical retail site where you are buying one item at a time. Tesco wanted to push the innovation envelope as much as possible.” For Marks & Spencer, Usablenet focused on a different goal: to connect the online experience in-store. “They combined innovation on the hardware front and on the solution front.” For example, they looked for innovative ways to present kiosks.
