Retailers are moving in droves to social sites to boost shopper engagement, and drive consumer-to-consumer conversations. However, many merchants are not optimizing Facebook and Twitter with relevant messages, offers and other tactics, to encourage this dialogue. During this episode of TouchPoints TV, Brad Klaus, CEO of Extole, shares how he thinks retailers are keeping pace with the continued shift to more relevant and personal conversations via social media. Klaus also discusses how developments from Facebook, such as Timeline and Open Graph, have set the stage for a new era of shopper engagement.
