The role of the store is changing, according to Ivry Semel, Founder and CEO of Enfatica. "The store is now the central point of engagement and retailers now have a lot of touch points at their disposal, whether it's e-Commerce, social media or self-serve kiosks,” he said. “However, the key challenge for retailers is to integrate all these channels into the store and to provide customers a seamless experience across all channels." During this episode of TouchPoints TV, Semel discusses how retailers are utilizing mobile strategies to optimize customer acquisition and retention efforts. Additionally, Semel shares his insights on how retailers are keeping pace with the growing influence of social media.