In this episode of TouchPoints TV, Dennis Hernreich, COO and CFO of Casual Male Retail Group, receives the Retail TouchPoints Customer Engagement Award for Merchandising and Assortment Optimization. Through a partnership with QuantiSense that developed in 2007, the retailer has successfully revamped its merchandising strategy to appeal to its eclectic audience. QuantiSense “brought a world of analytics and reporting to the company that we didn’t have before,” according to Hernreich. Hernreich provides in-depth detail into Casual Male’s growing partnership with QuantiSense, as well as the retailer’s new store format, which was developed to provide an optimal environment for target consumers.
