Kelso shares the retailer’s work with pricing optimization from Revionics. “Revionics offered us the ability to manage the unmanageable,” he says. “It’s almost impossible to analyze anything on a manual basis.” Pamida’s Revionics implementation started in July 2010 with proof of concept through October 2010, then the retailer tested a small group of stores through January 2011, and completed a full rollout in April 2011. Kelso shares some impressive results: “We were trying to bolster our everyday shopping experience. Our base sales…increased 2,300 basis points, which is 23%.”
