Shortly following the news that Urban Outfitters will be initiating a chain-wide roll out of its mPOS system, Starmount President and CTO Jerry Rightmer shared key insights regarding the future of mobile payments and how leveraging tablet and smartphone technology on the floor can enhance the in-store experience. Rightmer also shared Urban Outfitters’ primary goals in rolling out an enterprise mobility strategy and how the strategy can increase cross-sells and upsells through engaging, interactive marketing technology.
