Since the economic downturn of 2008, retailers have been exploring new outlets to maximize profit and brand exposure. While multiple retailers have opted to go global by opening brick-and-mortar locations, retailers including Macy’s, Pottery Barn and GUESS? have implemented cross border trade (CBT) solutions from vendors like FiftyOne to open their e-Commerce stores to international consumers. In this episode of TouchPoints TV, Michael DeSimone, CEO of FiftyOne, provides insight on the growth potential within the international market, behaviors of the “Cross-Border Power Shopper” and top tips for retailers considering global expansion.