TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
In this episode of TouchPoints TV, Carin van Vuuren, Chief Marketing Officer for Usablenet, discusses how tablets are becoming the consumer’s means of engagement with retailers during the holiday season, as well as how retailers are embracing tablets as a shopping channel and for mobile point-of-sale. She also discusses the role tablets are enriching the sales associates experience by providing information and using them as mini kiosks. Van Vuuren also touched on how responsive design is playing a significant role in customer engagement using tablets; how to think of customer perspective through a touch-based device; and how creating an app designed for the tablet can improve traffic, sales and average order value.
Video has become a vital element in retailers’ content marketing campaigns. In this episode of TouchPoints TV, Craig Wax, CEO of Invodo, discusses the benefits of using video to educate consumers with entertaining content. He also discusses best practices for implementing a video campaign, including holding goal-oriented brainstorming sessions and deciding which products would benefit the most from video content. Wax also shared insights on the best ways to evaluate the success of video content and best practices for marketing videos for maximum ROI, and why video is rapidly growing as an important element of successful content strategies.
Mobile devices have become important tools that allow retailers to engage customers at the right channel and the right time. In this episode of TouchPoints TV, David Sikora, Founder and CEO of Digby, talks about how mobile is affecting retailers’ brand loyalty programs by replacing loyalty cards with mobile apps. He also explains how retailers can improve customer engagement with your branded apps by increasing sales notifications and giving the consumer more control of how to engage with the brand. Sikora also predicts that micro-technologies such as in-store deal notifications and mobile payment apps will lead to increased customer engagement, convenience and loyalty growth.
A diversified product selection is an important component of a successful retail operation, particularly in the new era of omnichannel commerce. Retailers onboard third-party vendors to constantly update the selection through all channels, but sometimes have difficulty in managing the onboarding process. Adam Silverman, Principal Analyst at Forrester Research, shares some advice for retailers facing these difficulties by recommending the utilization of product information management (PIM) systems. Silverman also articulates which executives and departments should be involved with the internal application of these PIM systems, and how retailers can modernize their culture to handle current and future business challenges.
In the wake of the smartphone boom and the 2008 economic decline, customers became more cognizant of how they shop, as well as how much they are willing to spend on their selected products. Many retailers responded to this by introducing dynamic pricing, a fluid system based on the supply and demand of the products available. Debbie Hauss, Editor-in-Chief of Retail TouchPoints, had the opportunity to interview Alexander Rink, CEO of 360pi, to discuss how retail technology is developing to accommodate and embrace dynamic pricing. Rink also explains how traditional retailers can leverage technology to compete with e-Commerce giants such as Amazon, and the necessity for retailers to understand how to implement a pricing plan effectively.
Product information management (PIM) is helping retailers solve problems throughout the supply chain. The solution can be used to optimize product assortments, get products on to store shelves faster and support omnichannel initiatives. In this episode of TouchPoints TV, Andrew Simpson, VP of Strategy and Business Development at Riversand, discusses how PIM works, which types of retail companies can benefit most from PIM systems, and why many current e-Commerce systems can't handle the same capabilities. Simpson also shares an example of how Riversand assisted a Bed Bath & Beyond Web 2.0 initiative by implementing a PIM solution in six months.
Delivering the best and most consistent customer experience across all devices is a goal all retailers strive towards. To achieve this goal, Oracle has implemented responsive design for customers’ web sites, in order to facilitate a seamless transition for users who like to browse with multiple devices. According to Srini Rangaswamy, Solutions Market Director for Commerce at Oracle Retail, the two key components of an effective responsive design are presentation layout and the content that appears on that layout. Rangaswamy also describes some of the advances in commerce that enable a better customer experience among all touch points, and shares an example of how Furniture Row used Oracle’s responsive design offering to its advantage.
Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to commit to a long-term brick-and-mortar strategy. For example, Fleur du Mal plans to roll out pop-up shops in several markets before determining whether brick-and-mortar is the right strategy. Alicia Fiorletta, Associate Editor of Retail TouchPoints, got the chance to chat with Jennifer Zuccarini, Founder of Fleur du Mal, in the brand's pop-up shop in SoHo, New York City. In this episode of TouchPoints TV, Zuccarini shares the inspiration behind Fleur du Mal, and how pop-up shops, coupled with mobile and social media, are helping the company raise awareness worldwide.
As smartphone and tablet adoption increases among consumers, many retailers are embracing these devices to create more fun and compelling experiences in stores. However, there are many things retailers must consider before investing in mobile, such as: how devices will be used, device models and software and additional applications to use. During this episode of TouchPoints TV, Sandeep Bhanote, VP and GM of Mobile Retail Solutions at VeriFone, shares his take on current mobile retailing trends. In addition, Bhanote discusses how retailers can develop winning mobile strategies that align with their business goals and target consumers.
Campbell talks about the concept of Retail Anywhere, and how merchants can implement advanced technology solutions in order to deliver on the promise of efficient purchasing and fulfillment across all channels. She shares customer examples, including Urban Outfitters, The Disney Store and National Geographic. Campbell also describes how these retailers are using the Oracle Commerce solution.
This is part three of a three part podcast series. Part 1, Part 2