Progressive retailers are implementing cutting-edge technologies in their brick-and-mortar stores to create more compelling and memorable brand interactions. "To differentiate yourself in a world of commodity, you have to have the best experience in the marketplace," said Peter Rivera, VP and Creative Director at Infusion. "Consumers now are expecting that."

During this episode of TouchPoints TV, Rivera shares how retailers can develop an in-store technology strategy that is both brand friendly and relevant to consumers. He also shares details regarding how Infusion is helping Build-A-Bear revise its in-store strategy to be more interactive and fun for shoppers.

Episode Notes:

• Infusion: Website • Twitter
• Alicia Fiorletta: Twitter

Although digital signage has been more successful outside of the U.S., we continue to see retailers investing in the technology Dean Sleeper, CEO of AccessVia sat down with Retail TouchPoints Publisher Andrew Gaffney at NRF to discuss how retailers are recognizing the different opportunities for digital signage.

Episode Notes:

• AccessVia: Website • Twitter
• Andrew Gaffney: Twitter

The customer is in more control than ever before, due to the power of digital tools and technologies such as the Internet, social media and mobile devices. In this episode of TouchPoints TV, Marc Schroeder, VP of Industry Marketing for Teradata, shares that more retailers are going to try and tackle Big Data to better connect with consumers in 2013. Along with spotlighting key marketing trends, Schroeder also uncovers the benefits of taking a data-driven approach to marketing across all channels.

Episode Notes:

• Teradata: Website • Twitter
• Alicia Fiorletta: Twitter