TouchPoints Radio is a periodic audio podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
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TouchPoints Radio: Simon Salt, IncSlingers |
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Written by Mike Santos
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Tuesday, 03 May 2011 15:21 |
 Check-in services like Foursquare present a unique challenge for marketers to integrate location-based concepts into digital marketing plans. Retail TouchPoints had the chance to speak with Simon Salt, Author of the book Social Location Marketing, to learn more about how to use games, competitions, time-limited offers, and other innovative approaches to drive customer engagement, as well as how Radio Shack found success with Foursquare.
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Listen now...
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TouchPoints Radio: Lori Schafer, SAS Institute |
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Monday, 07 March 2011 12:07 |
 Schafer shares her insights about how social media analytics can help retailers predict future trends using the power of data. She advises retail organizations to "listen, engage and learn to run" when preparing a social media analytics strategy. And, she shares some real-world examples that show how social media analytics can influence purchasing decisions, promotional plans, merchandising and public relations efforts.
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Listen now...
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