To secure long-term success in retail, brands must build better relationships with every consumer and create a seamless, friction-free shopping journey. That means optimizing all strategies from the first mile to the last, using the most relevant data and analytics strategies.
The 2017 Connected Consumer Webinar series, taking place March 27-30, will highlight the hottest topics in retail: artificial intelligence, personalization, maximizing mobile investments, and the million-dollar question: What do consumers actually want? Retailers, analysts and subject matter experts will share innovative solutions and strategies as well as real-world success stories.
The Retail TouchPoints editorial staff previews the eight sessions in this year’s webinar series. Register for one and you’ll automatically be registered for the entire slate.
Consumers Prefer A Personalized Experience
Did you know that 77% of consumers have chosen, recommended, or paid more for a brand that provides a unique, personalized experience? Personalization is no longer just about how to be relevant across all touch points, but how best to measure the impact of those efforts. Consumers expect a relevant and personalized brand experience across the entire shopping journey, and retailers need to be able to react and respond in real time.
During the session titled Perfecting Commerce Marketing With Deep Personalization, Bronto Senior Commerce Marketing Analyst Greg Zakowicz will offer tactics for effectively personalizing every step of the shopping journey, using automated solutions that tap into customer, browse and purchase data. Zakowicz will discuss how to decrease online shopping roadblocks, deliver browse recovery messages, better engage following cart abandonment, increase second orders and build long-term brand loyalty.
Monday, March 27, 2017, 12 pm Eastern
Survey Reveals ROI Of Omnichannel Strategies
Leading retailers are increasing first-time purchases and boosting yearly sales volume by implementing the right omnichannel technology solutions. The RSM Retailer Omnichannel Survey revealed that 87% of retailers that have implemented omnichannel strategies have achieved good to significant ROI.
During the session titled Tackling Omnichannel Challenges With Technology, John Nicolopoulos, RSM National Retail Sector Lead, and Brion Reusche, Director, Solution Architect, Retail Applications, will discuss highlights from the survey that reveal how omnichannel has evolved from a retail buzzword to a must-have experiential strategy. Important takeaways include the technology solutions successful retailers are using to:
Increase first-time purchases 40% over the past 12 months; and
Boost overall sales volume 36% during the same time frame.
March 27, 2017, 2 pm Eastern
How Artificial Intelligence Produces Real-World Results
Every retailer is looking for a personalization edge. Apparel retailer Club Monaco recently turned to AI-powered machine learning to sharpen its one-to-one customer personalization efforts, producing benefits that included:
• 4.9% increase in per-session revenue with personalized product recommendations; and
• 73.9% boost in email sign-ups with improved testing of different sign-up modals and messaging.
In the session titled 2017 Imperative: Mastering AI-Driven Personalization, Zachary Martz, Project Manager, Digital Products and Enhancements at Club Monaco, will discuss how the retailer achieved these results and why the brand is expanding its use of AI. Adam Litle, VP Sales North America for Monetate, will provide the “nuts and bolts” of deploying AI in the retail environment, including the use of dynamic, real-time models to improve customer segmentation efforts on the fly.
March 28, 2017, 12 pm Eastern
Leveraging In-Store Mobile To Improve The Customer-Associate Relationship
As retailers aim to optimize their brick-and-mortar store presence, they must take steps to put their associates in the best position to succeed. The interactions associates have with consumers can make or break the in-store experience and determine whether a shopper decides to return to shop the brand.
The session titled: 5 Success Stories Of Employee Empowerment will feature insights from Perry Kramer, VP and Practice Lead at Boston Retail Partners, and two subject matter experts from Inkling: Shannon D'Alessio,Director of Professional Services, and Evan Seder, Client Success Manager.
The presenters will share five use cases demonstrating how retailers leveraged technology to empower their employees with mobile content in order to:
Ramp up peak season employees;
Engage and motivate Millennial workers;
Provide faster, more effective onboarding;
Drive operational efficiency; and
Improve employee performance.
March 28, 2017, 2 pm Eastern
Is Your Mobile Experience Stuck In The Past?
Mobile commerce now accounts for nearly one-third of all U.S. e-Commerce sales. But in an increasingly crowded field, brands need an up-to-date mobile strategy to stand out.
In the session titled How To Create Modernized Mobile Experiences, Eliza Novick, Client Solutions Manager at Curalate, will lay out five key strategies for moving mobile strategies out of the past. Key takeaways include the need for retailers to:
• Use vertical video to fit the configuration of mobile devices;
• Maximize audience reach with mobile apps;
• Use localization to reach consumers who are carrying their devices with them nearly all the time; and
• Connect mobile experiences to other types of e-Commerce as well as social and brick-and-mortar touch points.
March 29, 2017, 12 pm Eastern
Solving The Fear Of Retail Credit And Debt
As many as 87% of consumers want a simpler way to pay for purchases over time that does not involve a credit card, according to a survey of more than 1,000 consumers conducted by Affirm. To resolve the fear and concern around credit and debt, and create a more transparent payment process, PayPal Co-Founder Max Levchin founded Affirm.
During the session titled 4 Ways Modern Credit Drives E-Commerce Success, two retail executives share their insights and the success they’ve achieved by updating their approach to credit and debt with a modern credit experience. Ty Collins, VP, Marketing & Sales, Rad Power Bikes and John Scrofano, CEO, Garmentory, join Len Eschweiler, SVP of Retail, Affirm to talk about how to improve customer acquisition, conversion and retention, and optimize the overall e-Commerce business.
The results for Rad Power Bikes and Garmentory included:
Rad Power Bikes: 21% increase in sales and a 160% boost in super prime credit applicants; and
Garmentory: 60% boost in Average Order Value and a 3X increase in approvals vs. traditional credit.
March 29, 2017, 2 pm Eastern
Consumers Demand Inventory Availability, Personalization And Fulfillment Options
Consumers have become more demanding than ever, and it’s up to retailers to keep up. The question: “What do consumers actually want?” should always be top-of-mind for every brand.
The 2017 Consumer Trends Report, a study conducted by Kibo, revealed that:
Consumer behavior continues to evolve: 39% of consumers expect to see store inventory online — up 11% from 2015. And 70% said price is the most important factor when considering an online purchase;
Influencing the path to purchase is prescriptive: Personalization is critical for completing purchases. In fact, 85% of participants want personalized promotions on a home page; and
Fulfillment is no longer an afterthought: Consumers demand multiple fulfillment options, and 68% expect delivery of their online purchase within three days.
The webinar, titled: The Million Dollar Retail Question: What Do Consumers Actually Want?, presented by Tushar Patel, CMO of Kibo Software, will uncover more critical findings from the report and how retailers can act on the results in 2017.
March 30, 2017, 12 pm Eastern
How To Create Engaging, Visual Content
With various channels to access throughout their customer journey, shoppers often are inundated with redundant content. Whether it’s through ads, photos or product descriptions, the content doesn’t always stand out, which can be detrimental to the retailer’s message. This makes eye-catching visuals even more of a priority for brands as they aim to market to a wide audience.
In the session titled Turn Visual Social Content into ROI Heidi Burns, Product Marketing Lead, and Cat Nunnery, Managed Services Practice Lead at Bazaarvoice, provide insight into what makes a successful content marketing campaign tick. Burns and Nunnery will share top strategies for how retailers can successfully use visual content to:
Activate the consumer base;
Develop a strategic approach to launch a product or seasonal campaign;
Power content from network brands; and
Measure performance and tell a story that drives significant ROI.
March 30, 2017, 2 pm Eastern
Register now for any Connected Consumer series session and you’ll automatically be signed up for the entire webinar series.