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Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Bindo Helps SMBs Keep Pace With Omnichannel Trends

SS site only Bindo imageAlthough SMBs want to keep pace with the latest industry trends, they often require more cost-efficient tools and solutions.   

Bindo POS has released a cloud-based iPad POS solution designed to address the needs and budgets of SMBs. Featuring mobile POS, inventory management, customer loyalty, CRM, invoicing, e-Commerce and multi-store integration capabilities, the solution is designed to unify data and operations across all channels and departments.

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Top 7 Priorities For Retail CIOs Today

VP head shot Oracle
The vast majority of retail business transformations are technology led, placing CIOs in strategic partnership with leaders across their organization.

As retailers enter new markets, improve the online shopping experience, or expand a product category, underlying technologies can determine the success, speed to market and profitability of each venture. In his annual list of strategic issues for the CIO, tech blogger and Oracle Chief Communications Officer Bob Evans estimates that CIOs will fulfill multiple roles and tackle some key business priorities as they work alongside their peers to effect business change and growth.

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Diane Von Furstenberg Hires First CEO

DVFFashion designer Diane von Furstenberg has hired her first CEO in an effort to help make “the spirit of the brand last,” she said in an interview with Women’s Wear Daily(WWD).

Paolo Riva, former VP of Apparel and Visual Merchandising for Tory Burch, will run the DVF business, which has experienced steady growth online over the past five years. The brand has seen online sales soar from $10 million in 2010 to more than $28 million in 2014, according to data from Top500Guide.com.

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Prioritizing Relevancy As A Competitive Differentiator

VP site only Demandware head shotRetail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary spending, blockbuster shopping weekends like Black Friday disappointed this year, with just 55.1% of consumers hitting stores and a 6.4% decline in spending compared to last year, according to the National Retail Federation. Worse still, brick-and-mortar stores experienced an 8% decline in same-store sales over the last two years, according to recent Commerce Department figures. The continual and ever-competitive struggle to thrive in retail remains an omnichannel problem.

So how can retailers stay afloat and work to remain one step ahead of their competitors? The answer is relevancy. Relevancy allows retailers to serve consumers’ needs better than the competition. It’s a simple yet crucial concept: The more relevant you are to a consumer, the more they believe you can meet their needs, which leads to more engagement and more sales.

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Save Mart Focuses On Omnichannel Loyalty With NCR And Inmar Marketing Solutions

save-mart1Save Mart Supermarkets, a privately held grocery chain, has selected solutions from NCR and Inmar Digital Promotions Network to help drive customer loyalty across multiple channels, including online, mobile and its network of stores.

The combination of NCR Cloud Connect, the NCR Advanced Marketing Solution and Inmar Digital Coupons, will help Save Mart manage promotions and loyalty programs more seamlessly, as well as make coupons accessible and redeemable across channels.

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NetSuite Set To Acquire Bronto For $200 Million

Bronto-Netsuite 2
NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

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Former Macy’s Exec Hones In On The Need For Buy Online, Pickup In-Store

Gregg-Aamoth-1As retailers seek to interact with consumers through all possible channels, one area they must heavily focus on is getting the final product to the customer efficiently.

It is apparent that industry players understand that they need to better build this link to the consumer; 71% of retail and consumer goods CEOs say that omnichannel fulfillment is a top or high priority, according to a survey from PwC.

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Unified Commerce Comes Into Focus At Demandware XChange

Demandware Xchange
Agility was the thread connecting all content, speakers and even attendees at Demandware’s 2015 XChange Conference in Las Vegas. Throughout the event, which took place April 13-15, Demandware executives unveiled new product capabilities designed to further connect e-Commerce, mobile and the in-store customer experience. These announcements provided a glimpse into the strategic vision and overall goals for the company following its January 2015 acquisition of Tomax, a leading point-of-sale (POS) solution vendor.

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Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015

RR Criteo Image

More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo. The research shows that 42% of these respondents consider consumer engagement as the top goal for their mobile app strategies.

The report, titled: eCommerce Industry Outlook 2015, highlights seven trends that are expected have a significant impact on the online shopping industry over the next year. The report is designed to help advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.

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Navigating Omnichannel The Right Way

VP InMoment head shotRetail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration. In this era of technical innovation, consumers want all touch points with a brand to be interconnected for a seamless shopping experience whether online, in store or on a mobile device.  To respond to this need and provide consumers with the exceptional shopping experience they desire, forward-looking retailers are implementing far reaching omnichannel strategies in 2015.

So what do retailers need to consider when they set out to not only provide their products and services across various channels, but to actually design and build out meaningful customer journey experiences that flow smoothly from one channel to another, a true ominchannel approach?

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How Facebook Maximizes Personalized Messaging To Billions

RTP ENL 042115 webinarAre you using Facebook to help delivered personalized communication to shoppers? Facebook and SAP have partnered to address this industry challenge. To find out about the benefits of this strategy, tune into tomorrow's webinar, titled: Driving Personalized Engagement With Facebook.

Globally, more than 1.3 billion people use Facebook on a monthly basis – including 1.1 billion on mobile. In the U.S. alone, 117 million people access Facebook daily on mobile. By using Facebook's Custom Audiences program, retailers can target specific customer prospects with personalized messaging.

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How Retailers Can Effectively Create An Omnichannel Loyalty Plan

VP site only SmartFocus head shotWhen it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel loyalty allows a retailer to approach consumers through a solar system of interconnected marketing sources where the customer is at the epicenter. In order for the strategy to be successful, all of the online and offline journeys that customers experience need to revolve around easy integration into a customer’s lifestyle.

Just as the integrity of a house requires a solid foundation to stand upright and function effectively as a home, an omnichannel loyalty plan must be technically constructed in a way that allows seamless and smooth execution across all channels. Mobile, desktop and in-store campaign components need to all be set up so that they’re both technically and graphically optimized for the customer’s accessibility and use. Furthermore, it’s vital for all channels of the campaign to play off of one another and compliment the content that other channels are distributing, whether email, social media, apps or in-store methods.

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EngageClick Machine Learning Helps Personalize Offers

SS Engageclick Image

To build long-term and profitable customer relationships, retailers need to engage and incent their consumers in a relevant way at every stage of their browsing and buying journey.

EngageClick has released the Machine Learning Optimization Platform, which combines retargeting and predictive targeting software to calculate desired outcomes for each consumer. Using the solution, retailers are positioned to deliver content and offers that are personalized and optimized for specific delivery channels.

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Bebe Optimizes The Online Shopping Experience With Qubit

As e-Commerce traffic and sales continue to rise, retailers are striving to win greater market share by creating a more compelling, streamlined and valuable online shopping experience. But because there are so many different components of the typical e-Commerce site, retailers must test the overall effectiveness of different tactics, such as offering free shipping thresholds and promoting compelling content on the homepage.

For bebe, a women’s contemporary fashion retailer, e-Commerce currently accounts for 15% of topline and 25% of domestic retail revenue, according to Erik Lautier, EVP and Chief Digital Officer. To drive engagement online and continue this relationship across channels, bebe focuses on personalizing the experience.

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71% Of CEOs Say Omnichannel Fulfillment Is A Top Priority

DN PwC-JDA 041615An increasing number of retailers are offering faster and more efficient delivery options, making consumers come to expect buy online, pickup in-store and same-day delivery, among other services. As a result, 71% of retail and consumer goods CEOs say omnichannel fulfillment is a top or high priority, according to research from PwC.

For the second year, PwC analyzed inventory management challenges, goals and investments among retail and consumer goods CEOs. The survey, titled: The Omni-Channel Fulfillment Imperative, was sponsored by JDA Software.

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