When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel loyalty allows a retailer to approach consumers through a solar system of interconnected marketing sources where the customer is at the epicenter. In order for the strategy to be successful, all of the online and offline journeys that customers experience need to revolve around easy integration into a customer’s lifestyle.
Just as the integrity of a house requires a solid foundation to stand upright and function effectively as a home, an omnichannel loyalty plan must be technically constructed in a way that allows seamless and smooth execution across all channels. Mobile, desktop and in-store campaign components need to all be set up so that they’re both technically and graphically optimized for the customer’s accessibility and use. Furthermore, it’s vital for all channels of the campaign to play off of one another and compliment the content that other channels are distributing, whether email, social media, apps or in-store methods.