Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Oracle Buys NetSuite: Another Massive Retail Acquisition Featured

Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval. It's a big deal even for a serial acquirer such as Oracle, which paid $5.3 billion in 2014 for Micros Systems. The price tag for NetSuite marks a return to the size of pre-Great Recession deals such as Oracle's hostile takeover of PeopleSoft in 2004 ($10.3 billion); another hostile takeover of BEA Systems in 2008 ($8.5 billion); and its purchase of Sun Microsystems in 2009 for $7.4 billion, according to The Wall Street Journal. Oracle chairman Larry Ellison is already NetSuite's largest investor; entities owned by him and his family held nearly 40% of NetSuite's shares, according to the company's proxy statement filed in April 2016.

Will Macy's AI-Powered Mobile App Be Friendly Tech — Or The Terminator? Featured

There's no question IBM's Watson is smart. After all, it beat the pants off the best-of-the-best Jeopardy contestants. But is it smart enough — and flexible enough — to help a Macy's customer find the perfect dress for her daughter's wedding? That's one of the things the retailer is trying to discover with its 10-store test of a mobile web tool that connects shoppers with an artificial intelligence (AI)-powered platform. "Macy's On Call" taps IBM Watson, via the Satisfi intelligent engagement platform, allowing customers to input natural language questions about each participating store's assortment, services and facilities.

Grocery Delivery Platform Shipt Scores $20.1 Million To Expand Business

Online grocery marketplace Shipt has secured $20.1 million in funding. The Series A round was led by Greycroft Partners, Harbert Growth Partners and Shipt plans to use the funds to continue to scale its business to new markets, develop more partnerships with grocery retailers and expand its team.

Convenience Economy Fuels Global Estate Sale Segment At EBTH: Exclusive CEO Interview Featured

Every retail segment can benefit from a more convenient way to purchase. That was part of the premise behind the development of EBTH (Everything But The House) back in 2008. Fast forward a few years: with 123% year-over-year growth and $30.1 million in sales in 2015, EBTH is resonating with a global audience, according to Andy Nielsen, President and CEO, EBTH. Recently I had the chance to chat with Andy to find out more about the challenges of building a strong, Internet-based global company. He also shares insights for other entrepreneurs and retailers working to grow their businesses.

Mastercard Masterpass Will Serve 5M Stores In 77 Countries

Mastercard has introduced the global digital Masterpass solution, which allows consumers to pay online, through mobile apps or in brick-and-mortar stores. Currently available at hundreds of thousands of merchants online or in-app, Masterpass contactless payments will soon expand to more than five million physical locations in 77 countries, with 1.8 million merchant locations in the U.S. alone. "Easy and intuitive payment methods have become table stakes," said Craig Vosburg, President of North America Mastercard at an event introducing the new service on July 14. "We've evolved our network to enable connections, security, ubiquity and interoperability. We want to enable our customers to pay anywhere, anytime, any way they want."

New Ways Tech Can Reinvent The Shopping Experience

To some degree, there’s no need to visit a brick-and-mortar store in 2016. In sections of New York City, for instance, you can get everything you need from Amazon, from trampolines to  a T-bone steak for dinner. And yet, late last year the online retailing giant began expanding into brick-and-mortar with a bookstore in Seattle’s University Village. With headlines proclaiming brick-and-mortar stores heading rapidly towards obsolescence, Amazon’s move may seem puzzling.

Olympics Expand Ad Opps For More Sponsors; Under Armour And Lululemon Jump In Featured

At the same time as the Olympic athletes will be running, swimming, hurling and vaulting in their quest for golden glory, there will be another competition going on in Rio. That will be the fight for eyeballs, impressions and marketing leadership. This year, a change in the sponsorship rules has put several well-known brands, including retailers Under Armour and lululemon, right in the middle of this heated contest. Until this year, "rule 40" of the Olympic Charter severely restricted what advertising could be seen or said before and during the Games, which will be held August 5-21. Athletes and their agents lobbied hard for the rule change. Now, companies that have sponsored athletes through years of training and qualifying competitions can share the spotlight during the event itself. Previously, marketing opportunities had been largely limited to official sponsors such as Nike and McDonald's, which pay millions for these rights.

Canadian Tire Replaces CEO With Predecessor Stephen Wetmore

In a sudden and surprising move, household, automotive and sporting goods retailer Canadian Tire has made the decision to replace CEO Michael Medline with his predecessor Stephen Wetmore, effective immediately. Wetmore will remain a Director of the company but will step down as Deputy Chairman of the Board.

UK Startup Bridges Store And Mobile With Real-Time Inventory Data

  • Published in News Briefs
Although all Brexit-related news continues to stay top-of-mind for UK retailers and consumers, one startup is going full speed ahead to ensure that local stores throughout the nation can continue to connect with shoppers. Retail tech startup NearSt is aiming to bridge the in-store and mobile experiences with the launch of its NearLive platform, as well as its web site and mobile app. The platform, which has already partnered with local bookstores in London, is expanding its retail partnerships to more sellers including consumer electronics, DIY goods, health and beauty products, sportswear, stationery and gift shop services.

Infor Buying Spree Continues With Starmount Acquisition

Less than a month after buying analytics solutions provider Predictix, Infor has announced plans to acquire Starmount, a manufacturer of in-store systems including POS, mobile commerce and inventory management. The acquisition will help Infor deliver its CloudSuite Retail suite of cloud-based enterprise applications in support of "converged commerce," which is designed to provide retailers with a single selling system for all consumer interactions. After forming its Infor Retail business unit in summer 2015, Infor:

IBM Expands Portfolio With Real-Time Personalization And Insights

IBM has expanded its suite of solutions and features to include cognitive technologies designed to enable marketers, merchandisers and e-Commerce professionals to help deliver relevant customer experiences. The offerings will provide users with in-the-moment advice, insights and recommendations to help them make informed decisions at each step in the brand journey.

Getting The First Mile Right: Retailer-Supplier Collaboration Is Key Featured

Retail is all about the customer today, and it’s vital to get the first mile of the shopping journey right in order to ensure a great customer experience through the last mile. That’s where retailer-supplier collaboration comes in. In order to get the right products to the right consumers at the right time, retailers and their vendor partners must work together cohesively.

49% Of College Freshmen's Parents Already Spending Generously On Back-To-School Featured

While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been especially eager to splurge on their children before sending them away to school. Nearly half (49%) of parents of college-bound freshmen have started shopping, according to advertising platform Rubicon Project. This demographic certainly isn’t holding back when it comes to supplying their children’s needs; they spend $1,378 per person, almost double the $684 average that K-12 parents plan to spend.
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