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Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Neiman Marcus Launches New Consignment Gift Card Program With The RealReal

1 realrealNeiman Marcus is partnering with The RealReal to launch a new consignor gift card program. 

With the program, consignors who opt to receive Neiman Marcus gift cards as payment for their luxury goods will receive an additional 10% on their total payout. This offer is expected to encourage consignors to “put their money back into the luxury market with an added bonus,” and then consign with The RealReal once they are done with items, according to a press release from The RealReal.

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2 New Cloud Services Brings Oracle's Total To 17

ORACLE-Logo
With the addition of Oracle Retail Insights and Oracle Retail Science, Oracle is now a "one-stop cloud shop," with 17 different software-as-a-service (SaaS) cloud offerings available for large and mid-size retailers, explained David Dorf, Senior Director of Solutions Management in an exclusive interview with Retail TouchPoints. And, he added, expect more cloud announcements from Oracle later this year.

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The Top 5 Obstacles To Omnichannel Retail Success

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Omnichannel is the ultimate buzzword in retail today. And, like many buzzwords, it suffers from a halo of hype and a dearth of substance.

 What is it, again? A recent AdWeek article explains: “An omnichannel strategy is one that puts the customer in focus, drives engagement through personalization and provides a unified view of the ROI delivered.”

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Chinese Laundry Walks The Omnichannel Walk With Celerant

In the omnichannel era, shoppers expect to always receive the products they want, at the right price and through the channel of their choosing. Having a 360-degree view of inventory levels across all channels is imperative and empowers retailers to truly walk the omnichannel walk. Currently, up to 66% of retailers agree with this sentiment, according to Retail Systems Research (RSR).

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Barnstormer Winery Improves The Tasting Experience With SalesVu

Barnstormer Winery is a multi-faceted business. The boutique winery, which is located in a historic barn on Seneca Lake in the Finger Lakes of New York, produces more than 2,000 cases of wine per year and offers 18 different labels of wine and craft beer and cider. As part of its Tasting Room experience, Barnstormer Winery serves customers wine and beer, as well as locally sourced meats and cheeses.

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The Top 15 Stories Of 2015 (So Far…)

topstoriesWe’re halfway through 2015 and Retail TouchPoints already has covered a plethora of new industry trends and best practices through our features, special reports, awards programs and proprietary surveys.

While the Apple Watch and Internet of Things (IoT) turned the heads of industry analysts and retail executives in a number of articles, the final top 15 list also includes a variety of topics that are relevant to all retail businesses, such as: Pricing, inventory management, customer service and loyalty programs.

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Walmart Schedules Online Sale To Battle Amazon During Prime Day And Beyond

It appears that a summer battle between Amazon and Walmart is on the horizon, with both retail giants offering discount promotions akin to annual Black Friday sales.

While Amazon recently introduced Prime Day to offer deals for its Prime members on July 15, Walmart also has thrown its hat in the ring to launch an online sale of its own on the same day. The sale is expected to include more than 2,000 online exclusive “rollback” discounts, which will be offered for 90 days according to USA Today. As part of the sale, Walmart has lowered its free shipping minimums from $50 to $35 for at least 30 days.

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Localization And Personalization Become Key For Successful Back-To-School Campaigns

Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives. As they start planning their marketing campaigns and sales, retailers should keep personalization and localization top-of-mind.

After all, two thirds of students and 74% of parents say ads promoting nearby stores are the most likely to drive back-to-school purchases, according to a survey from Eyeview. This tactic, also known as localization, is more impactful than retargeting campaigns, which were spotlighted by only 34% of students and 26% of parents.

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Value City Boosts Omnichannel Conversions With CloudTags

ValueCityUp to two thirds (66%) of retailers say omnichannel consumers are 11% to 100% more profitable than single-channel consumers, according to Retail TouchPoints research.

In order to engage these digitally savvy and empowered consumers, American Signature Furniture built connected shopping experiences for customers in its Value City Furniture store locations. By partnering with CloudTags, an omnichannel data platform provider, American Signature now is able to identify in-store shoppers who have left stores without making a purchase and successfully re-engage them.

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The Internet Of Things: Driving Results In Retail With Connected Solutions

VP WincorNixdorf headshotDid you know we’ve been talking about the “Internet of Things” (IoT) since 1999? Talk of IoT creates a lot of buzz in our technology-driven world and while the possibilities seem exciting, too often the practical applications come across as vague or disconnected. So what does it all mean?

IoT is much more than connecting a network of “things”; it is an ecosystem of technologies working together. The value of IoT is created by connecting what can seem like unrelated devices, applications and data, to create a cognitive system where the whole is greater than the sum of its parts.

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