Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Using Mobile Ads To Drive Customers To The Cash Register

VP 4INFO imageThe path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking. Today’s reality is that mobile ads lead to in-store cash registers, and there are numbers to prove it.

Your customers are on a mobile device 150 times a day. Most shop online before they hit the stores, and their smart phone is virtually always in hand. Mobile advertising delivers an average 7.5% sales lift — and more than 90% of those sales are happening in stores.


A Vote For Apple Pay: How It Will Impact Retail Loyalty Marketing

Zach-Goldstein-Thanx-HeadshotApple made a big splash on September 9 announcing Apple Pay — finally enabling consumers to make purchases with their iPhones at participating retailers.

With such a dramatic entry and a new, imposing entrant into mobile payments, retail loyalty marketers need to grasp the ramifications of how purchasing and retention marketing will evolve.


Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.


ZinMobi Targets Consumers With Personalized Mobile Messaging

SS site only ZinMobi imageConsumers are becoming more tech-savvy and are expecting more personalized shopping experiences. As a result, retailers need to find ways to cater to these evolving preferences by creating more relevant campaigns and messages across all touch points.

Mobile marketing technology provider ZinMobi has built a platform designed to deliver targeted coupons and messages directly to consumers’ mobile phones. Using a personal targeting algorithm based on an individual consumer’s transaction history, the solution can tailor mobile message content effectively. Coupons can be delivered through text, email or an app, and are aimed to help boost coupon redemption rates and overall sales.


Customer Service Remains Critical For Smartphone Buyers

RR B2X imageSmartphone and tablet users in the U.S. consider customer service and after-sales service to be paramount throughout the device-buying experience, ahead of factors such as general contractual terms and conditions, and brand image, according to research from B2X Care Solutions.

Overall, most American respondents are satisfied with customer support made available for their mobile devices. At least 55% of smartphone users rated their service a “9” or “10,” while 77% of tablet users gave their services the same rating. Mobile customers expect the same level of service throughout all support channels (manufacturer, in-store, call center, online), according to the study.


C. Mondavi Optimizes Mobile Commerce With Qliktag Q*Engine

divining rodIn the age of mobile technology, more retailers are optimizing their e-Commerce sites for smartphones and tablets, in addition to the desktop. C. Mondavi & Family, a family-owned wine producer, revamped its m-Commerce experience by implementing the Q*Engine from mobile software provider Qliktag.

With Q*Engine, C. Mondavi added e-Commerce capabilities to its mobile site and designed mobile-friendly product pages for The Divining Rod wines, one of the company’s three brands of wine sold in retail stores.


Your Checklist For Back To School Readiness

Merkle Akin headshotThe Back to School (BTS) season, which spans July through September, is the second-most important season for retailers after the Christmas holiday season, driving $72.5 billion in revenue in 2013.

For Back to School (BTS) shopping, the Internet is the number-one source of product research: 64% of shoppers are influenced by promotions and 62% will go online to search for BTS deals, prices and availability. And, most of this research is being done on a mobile device, with 61% of shoppers starting their shopping on smartphones, and 11% starting their shopping via tablets, while only 25% start on a PC. Consumer research will begin late July and purchase mid-August creating a three-week purchase cycle.


Shoppers Kick Off Back-To-School Research Early In 2014

backtoschoolBack-to-school shoppers in the U.S. started their research earlier than expected in 2014, according to a report from Bazaarvoice.

Although consumers indicated in an earlier Google/Ipsos study that they would begin their back-to-school research by mid- to late July and start purchasing in early to mid-August, customer-authored reviews and product Q&As revealed that the research instead peaked during July 1-10.


Cellebrite and Webroot Diagnostic Solution Detects and Removes Mobile Malware

MobileMalwareViciousCycleWhiteMalware can wreak havoc on consumers' mobile phones, leading to slowed performance and an aggravated user experiences.

To arm retailers with the capabilities to tackle mobile malware, Cellebrite integrated Webroot's Mobile App Reputation Service and URL Classification Services into its Cellebrite Diagnostic Solution. The service enables retailers and mobile operators using the Cellebrite Diagnostics solution to identify and remediate security threats and performance problems.


Groupon’s Secret To Mobile Success

It’s no secret that mobile commerce is on the rise, and companies like Groupon are reaping the benefits of creating a positive mobile app experience.

In a recent webinar titled: The Groupon Cookbook To Mobile Growth, Mike Burton, Android Engineering Manager at Groupon, and Josh van Tonder, Director of Product Marketing at Crittercism, discussed how Groupon ensures optimal app performance using Crittercism technology.


LevelUp Launches StartUp Program To Support New Restaurants

Mobile payment solution provider LevelUp has launched a startup program designed to provide new restaurants with tools to enhance their business processes. 

The LevelUp StartUp Program includes:

  • Three months of free payment processing through LevelUp;
  • Complimentary hardware to accept mobile payments;
  • A free email announcing the launch to LevelUp users who live close to the business; and
  • 250 free promotional cards to market the program to consumers.

Jumio Fastfill Helps Streamline Checkout For Mobile Shoppers

SS FastFill imageManually uploading personal data to into online registration and checkout forms can be a nuisance for customers looking to complete a purchase quickly. This problem is magnified for mobile shoppers who may experience difficulties while typing on a small screen.

Jumio has Fastfill to help streamline the checkout process and in turn, mitigate shopping cart abandonment. Once the Fastfill service is embedded into a retailer’s mobile app, customers click the “Scan Now” button and scan their driver’s license, ID card or passport using their mobile phone cameras. Personal data is extracted and automatically filled in on registration and checkout pages. Fastfill can recognize identification from more than 100 countries.


M-Commerce: Seven Keys For The “Mobile First” World

VP headshot DMIIn today's interconnected, always-on world, over 1.2 billion people access the Internet from their mobile devices. According to comScore, 58% of Americans own a smartphone. And international research firm Latitude reports that 88% of people surveyed agreed that owning a mobile device with real-time information makes them more spontaneous in their shopping decisions. Mobile usage has grown faster and had a more significant impact than anyone could have predicted, and that reality certainly applies to the transformation of online and offline sales.

Tremendous opportunities await retailers who grab hold of m-Commerce trends. A list of recommendations is compiled below so that companies can make the most of all that m-Commerce offers.


University Of Oregon Duck Store Increases Sales From Mobile By 204% With Volusion

Consumers are demanding anywhere, anytime access to products and information, especially time-starved students who need to purchase books, school supplies and other materials. 

The University of Oregon Duck Store has evolved with its student base by refining its e-Commerce and mobile strategies. Following its initial venture into e-Commerce in 1994 after the University appeared in the Rose Bowl, the Duck Store has had to ramp up operations after seeing a significant rise in international brand recognition, traffic volume and sales.


Increase Engagement And Revenue With Optimized Mobile Experiences

VP SiteSpect head shotThe mobile channel has been building steam for several years now:

  • Mobile traffic has grown nearly 100% in just the last year, according to Statcounter.
  • There are 156 million smartphones in the U.S., increasing by 24% annually, according to comScore.
  • 80% of the time consumers spending shopping on their devices is through an app, reported comScore.
  • Consumers will make $87 billion in purchases from mobile devices this year alone, noted Forrester Research.
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