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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Alibaba’s Lee McCabe: China Must Be Part Of Retailers’ E-Commerce Strategies

If you’re a U.S. retailer, Alibaba, the Chinese e-Commerce giant, wants to work with you. The opportunities in China’s e-Commerce market may come as a surprise: research from eMarketer predicts that a quarter of the Chinese population will be shopping directly on foreign-based web sites, or via third party web sites, by 2020. Additionally, total revenue will jump to $1.1 trillion by 2020, according to Forrester. In an exclusive Q&A, Retail TouchPoints sat down with Lee McCabe, VP of North America for Alibaba, during the ChannelAdvisor Catalyst 2017 event in Nashville, Tenn., to learn more about his role at Alibaba, the perceptions U.S. retailers may have about the retail giant and the benefits of U.S. businesses expanding to China.

How Retailers Can Transform ‘March Madness’ Into ‘Marketing Magic’

With the first weekend of the 2017 NCAA Men’s Basketball Tournament posting an average of 9.325 million viewers across all games and four television networks, “March Madness” continues to captivate both major sports fans and casual viewers alike. But the frenzy also can be a big boon to retailers and brands seeking to launch marketing campaigns. CPG food and beverage brands are obviously big beneficiaries of the tournament: During last year’s tournament, wing orders were 24% higher than during the days prior to the tournament, while pizza orders were 17% higher, according to data from Yahoo. Sponsor apparel brands increased web site searches 33% on the first day of the tournament versus the week prior.

Synchrony Financial Acquires GPShopper

Synchrony Financial, a consumer financial services company, has acquired mobile app developer GPShopper to expand its mobile engagement capabilities. Financial terms of the transaction were not disclosed.

What Will Replace The Cookie In A Mobile-First World?

For years, retail marketers have used web browser cookies to track consumers who are visiting their site, offer targeted promotions and add people to their mailing lists. But web cookies are crumbling, as they only account for activity on the web, not the multi-screen, app-filled world we live in. Enter the trusty mobile phone number, something that rarely changes in a person’s lifetime and is tied to many facets of life. Think about it — your phone number serves as an authenticator in registrations, call center records and brand loyalty cards, and companies like Facebook and Google use phone numbers for account verification. With phone numbers tied to so many aspects of our identities, they have the potential to bridge everything together in a way that web cookies never could.

WePay Expands Apple Pay, Android Pay Mobile Functionality

WePay, an integrated payments platform provider, has enabled its retail customers to integrate Apple Pay and Android Pay within their mobile e-Commerce sites. These newly integrated payment methods are designed to address poor web experiences that have made it difficult to check out online. Instead of having to manually enter…
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6 Steps To Maximize Sales In A Mobile-First Retail Environment

Today, more than half of all searches take place on a mobile phone, and nearly one in four consumers does research on a mobile device while shopping in-store. Consumer expectations for mobile commerce and even social media commerce (which largely takes place on mobile phones) also are accelerating, hence the need for a mobile-first mindset. In addition to facilitating the final purchase, retailers such as Vineyard Vines, Forbidden Planet, Benetton and True Religion use mobile devices to streamline the checkout process, motivate sales associates and improve clienteling.

70% Of Retailers Ready To Adopt IoT Platforms

Nearly 70% of retail decision-makers are ready to make changes needed to adopt the Internet of Things (IoT), and 65% plan to invest in automation technologies for inventory management and planogram compliance by 2021, according to the 2017 Retail Vision Study from Zebra Technologies. “Retailers’ number one business challenge to compete in this dynamic marketplace is inventory visibility,” said Tom Moore, Industry Lead of Retail and Hospitality at Zebra Technologies in an interview with Retail TouchPoints. “Best case, most retailers are 50% to 60% accurate from that perspective, so if they’re going to have any kind of e-Commerce strategy and leverage their in-store resources and inventory, they need to make sure that product is there.”

Lessons Learned From The 2016 Holiday Shopping Season

Despite some reports of a less-than-stellar return, the 2016 holiday shopping season amassed record-breaking sales for the retail industry.  Black Friday generated a whopping $3.34 billion in online sales and made history with $1.2 billion in sales via mobile devices in a single day. A few days later, Cyber Monday contributed to a mobile shopping milestone, with more than $1.07 billion in mobile sales. In case you missed that, one-third of this year’s holiday shopping happened via mobile, a number that shot up 33% from 2015. Dig a little deeper and you’ll find that the digital behaviors of shoppers tend to shift dramatically when there’s a deal on the table. Not only are more and more consumers getting comfortable with the idea of completing a purchase from a mobile device, but these shoppers are also 12% more likely to download an app during the holiday season — more than at any other time of the year.

WorkJam Raises $12M To Enhance Mobile Offering

WorkJam, a digital workplace platform for hourly workers, has raised $12 million in funding from Lerer Hippeau Ventures, Blumberg Capital, Founder Collective, NovelTMT and WorkJam’s management team. This strategic investment will enable the company to enhance its mobile platform and accelerate global expansion. 

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

  • Published in News Briefs
Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without cross-device measurement tools, nearly one-third of online transactions may be misattributed. In a report, titled: The State of Cross-Device Commerce, Criteo revealed that: Conversion rates using cross-device analytics…
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Heymarket Releases Text Messaging App For CRM

Heymarket has released a text messaging app designed for retailers to use as a CRM tool. Retail employees using Heymarket can: Reach multiple customers at once; Schedule messages; Set up appointments; Set reminders to follow up; Reuse messages with templates; and Share customer chats with co-workers. Users can also organize contacts into lists and send personalized messages so that each private recipient can reply directly to the sender. Customers will only see the sender's number and the users have full control over which messages coworkers can see. Users can even keep track of those who viewed photos in a message.

Web And Mobile Sites Top Retail Study Areas For UX Research

As retailers aim to provide the best user experience (UX) for consumers, they are looking to their competition for inspiration, according to the 2017 UserTesting UX Industry Survey Report. Half of organizations conducted user research on competing brands in 2016, more than doubling the 23% that had studied their rivals the previous year. For organizations designing their UX, their web sites remain the prime research subject: 70% of companies examine them via user testing. Organizations also research: Prototype projects (54%); Mobile apps (41%); Software (38%); Mobile sites (37%); and Marketing campaigns (30%).
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