Retailers are striving to integrate the best of the digital and physical worlds by implementing cutting-edge technology in their stores. In particular, mobile clienteling and POS have become priority investments as associates become more reliant on their smartphones and tablets when interacting with customers.
AT&T is one mega-brand that is embracing mobility to empower its workforce and streamline the customer experience. Although the number of devices per store varies by the location, size and format, all of AT&T’s 2,200 retail stores now are equipped with tablet devices.
In the below Q&A, Rudy Hermond, SVP of Data and Voice Products at AT&T Mobility, discusses how mobility has helped the brand transform its brick-and-mortar interactions. In his previous role as SVP of Retail Sales Operations, Hermond helped with the planning and implementation process. He was recognized for his efforts at the Retail TouchPoints 2014 Retail Innovator Awards.