Mobivity, which provides technology to capture customer data at the point of purchase, has partnered with the retail agency Zimmerman Advertising. With access to real-time customer purchase data, as well as spend and basket-level data, Zimmerman's retail clients will be able to create data-driven media and marketing, including next-generation mobile programs. The Mobivity SmartSuite offers POS-independent technology designed to capture purchase behavior. Mobivity's data-driven, closed loop marketing solutions are used by thousands of retail and restaurant clients. "Zimmerman has been a true disruptor in retail advertising and strategy, forging innovative solutions that drive big results for major brands," said Dennis Becker, CEO of Mobivity. Zimmerman's clients include Party City, hhgregg, Five Below, Tire Kingdom, Boston Market and Dunkin' Donuts, and the agency recently hosted the Retail 20 20 Conference.