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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Mobivity Partners With Ad Agency To Enhance Data-Driven Marketing

  • Published in News Briefs
Mobivity, which provides technology to capture customer data at the point of purchase, has partnered with the retail agency Zimmerman Advertising. With access to real-time customer purchase data, as well as spend and basket-level data, Zimmerman's retail clients will be able to create data-driven media and marketing, including next-generation mobile programs.   The Mobivity SmartSuite offers POS-independent technology designed to capture purchase behavior. Mobivity's data-driven, closed loop marketing solutions are used by thousands of retail and restaurant clients.   "Zimmerman has been a true disruptor in retail advertising and strategy, forging innovative solutions that drive big results for major brands," said Dennis Becker, CEO of Mobivity. Zimmerman's clients include Party City, hhgregg, Five Below, Tire Kingdom, Boston Market and Dunkin' Donuts, and the agency recently hosted the Retail 20 20 Conference.

Coborn's, Foodtown Prioritize Personalization As Next Big Loyalty Driver

Many supermarket retailers are turning to personalization to bolster consumer engagement. Regional grocers Coborn’s and New Jersey-based Foodtown have selected the Birdzi platform to leverage personalization tactics both online and in brick-and-mortar locations. Minnesota-based Coborn’s launched the beta of its loyalty program on May 1. With the Birdzi solution, Coborn’s will deliver the loyalty program to guests via a mobile app, a dedicated web site and in-store beacon technology.

Raley’s Online Shopping: Personalized And Device-Agnostic Featured

With online grocery shopping predicted to double in popularity in 2016, now is a fitting time for supermarkets to optimize their online offerings. Raley’s Family of Fine Stores has taken this cue with the recent launch of E-Cart to bolster its online grocery offering. The E-Cart is designed to enable shoppers to not just order groceries on Raleys.com but to offer them a personalized journey, regardless of the device used to access the site, and also to allow them to pick up their order within the store. Shoppers can pick up items at select Raley’s, Bel Air Market or Nob Hill Foods locations.

Voxox ‘Cloud Phone’ Simulates Big-Business Telephony Experience For SMBs

Voxox has launched a mobile app for Android and iOS known as Cloud Phone, which is designed to turn a business' collection of iPhone and Android devices into a multi-location, multi-employee business telephony system. The app serves as a complement to the mobile software provider’s existing Cloud Phone web service. The service can enable small retail businesses operating without a physical office to create a professional phone presence for their customer support and sales efforts, even if these team members work from home.

#RIC16 Spotlights Retail's Most Creative Disruptors Featured

The retail model that has held sway for the last 2,000 years — build a store, stock it with appealing products and wait for customers to come in — is broken, and Ken Hughes knows who broke it. The consumer and shopper behaviorist was the keynote speaker at the second annual Retail TouchPoints Retail Innovation Conference, held May 9-11 in New York City. Hughes identifies the "Blue Dot" consumer as the culprit behind today's industry upheaval. To make his point he spread out a paper road map and noted that in order to use one of these, an individual had to know where she was in relation to the wider world. But smartphone map apps now do this for us automatically, creating a "you are here" Blue Dot. "That consumer is not a small part of a big world; they are the world, and they are at its center," said…

Digital Commerce Transactions To Soar Past $8 Trillion By 2020 Featured

  • Published in E-Commerce
Retailers are being warned in no uncertain terms about the importance of optimizing their e-Commerce experiences, and this necessity is only going to grow more urgent as the digital "pie" continues to expand. The digital commerce market is set to grow more than 60% by the end of the decade, rising from $4.9 trillion in 2015 to more than $8 trillion by 2020, according to Juniper Research. Online retail events such as Cyber Monday and China’s Singles Day have continued to set records that chart the market's increase, while Amazon’s Prime Day in 2015 reeled in more revenues than its Black Friday promotions from the prior year, despite mixed reviews from consumers.

Top Takeaways From #RIC16 Innovation Labs Featured

This year's Retail Innovation Conference, held May 10-11 at Apella in New York City, brought together 185 of the industry's most innovative retail executives, who shared uniquely valuable retail disruption and innovation trends. Also featured at #RIC16 were eight Innovation Labs, highly focused workshop sessions covering a wide range of current "pain points." Presentations were led by the industry's leading solution providers and their customers. Here are some key takeaways from these sessions:

Apple-SAP Deal Tailors iOS App Development To Retail Business Needs

The iPhone and iPad have just become more enticing to retail professionals as well as web developers looking to build out new apps for their retail clients. Apple and SAP are partnering to combine the devices’ mobile capabilities with features from the SAP HANA Cloud Platform. This joint effort will deliver a new iOS software development kit (SDK) and training academy so that developers, partners and customers can build native iOS apps tailored to individual business needs.

True Religion Adds Clienteling to Associate-Facing Apple Watch Experience Featured

It’s easy to get lost in the glitz and glamour of new technologies and engagement touch points. While the latest gadgets may look great on the surface, they may not be appropriate for a retailer’s brand image, business goals or even their target audience. With its associate-facing Apple Watch App, True Religion has somehow managed to have it all: Robust functionality, a powerful user interface and accessible back-end data to improve customer experiences. During Aptos’ inaugural ENGAGE user conference in Las Vegas, John Hazen, SVP of Direct to Consumer & Omnichannel for True Religion, took the stage to reveal the next phase of the brand’s Apple Watch experience: CRM and clienteling.

PayPal Exec Stresses Mobile, Currency Optimization To U.S. Retailers Going Global Featured

International expansion can undoubtedly be a challenge for U.S. retailers, especially when attempting to enter new markets. However, even when conducting business in the three largest export markets of cross-border sales — Canada, the United Kingdom and Brazil — merchants suffer from many of the same pitfalls, preventing them from reeling in optimal revenues and building loyal consumers. Melissa O’Malley, the Director of Global Initiatives at PayPal, shares some tips for U.S. retailers looking to extend their brand further into foreign territories, including: Optimizing the mobile commerce site for all devices; Offering more languages to relate to newer potential audiences; Providing more currency options; and Clarifying pricing to include taxes and duties within the checkout price.

Kohl's Links Loyalty Rewards To Apple Pay

  • Published in News Briefs
Kohl's has integrated its private label credit card and loyalty program with a contactless, one-click payment option via Apple Pay. Currently live in 250 stores, the retailer expects to offer this functionality nationwide by the end of May 2016. When paying in stores, customers hold their iPhone 6 or iPhone SE near the contactless reader with a finger on Touch ID to pay and receive their Yes2You Rewards. On Apple Watch, shoppers double-click the side button and hold the face of the Apple Watch up to the reader. Kohl's first introduced the Apple Pay option in June 2015.

Holiday Preview: Five Keys For Successful Omnichannel Retail

Last holiday season, my friend found herself in a bit of a gift-giving fiasco. A present her brother had purchased for her — a subscription to a “Tea of the Month” club — had failed to arrive by December 25, making her the proud recipient of a printed sales confirmation on Christmas morning. Because her brother had ordered the gift from a third-party website, he needed to call two different customer service lines, speak to three different agents and give his order number at least as many times just to find out that her gift would be delivered sometime after Valentine’s Day. The kicker? My friend doesn’t even like tea.

Thanx Packages Loyalty And Retention Tools In Branded Mobile App

Thanx has released its Branded App, designed to provide multi-location merchants with a complete suite of mobile and retention marketing tools. Retailers using the offering can work with Thanx developers to fully customize the app, to present their own brand experience to the consumer. Retailers can implement and tailor features such as ordering, customizable rewards and VIP treatment.

Barneys Brings iBeacons And 'Endless Aisles' To New York Flagship

  • Published in News Briefs
Barneys New York is enhancing the in-store experience at its flagship Manhattan location with iBeacon technology and an updated personalization platform. The luxury retailer has enlisted the RichRelevance Relevance Cloud platform to: Drive the store’s editorial personalization campaigns within the store; Connect consumers’ online and offline behaviors and preferences; and Help sales associates better serve clients via a customer clienteling app with “endless aisle” capabilities.
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