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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

City Furniture Cuts Shopper Journey Time 50% With Associate-Facing Apps

In conjunction with IBM and Apple, City Furniture has developed new mobile apps to improve the customer experience within its showrooms. The move has significantly enhanced shopper-associate interaction, cutting in half the time required for a customer to select the product, choose services and delivery, then make a payment or apply for credit. To expedite this in-store shopper journey, City Furniture launched three MobileFirst for iOS apps for iPad Pro: ASAP (Accelerating Sale Associates’ Performance), Payment, and Finance. City Furniture is rolling out the apps to 400 store associates across 15 City Furniture showrooms and 12 Ashley Furniture HomeStore showrooms in South Florida.

Grappling With Mobile: Why Retail Needs A ‘Makeover’

Retailers always seem to be playing “catch-up” when it comes to dealing with the seismic changes that mobile technology continues to generate. Consumers are adapting far more easily than retailers to always-on, always-present devices disrupting the shopping journey. Siloed organizations, legacy technology and outdated thinking are holding many retail organizations back. Stephan Schambach, founder and CEO of NewStore, believes retail needs more than just tweaks to deal with these changes. Retailers need a makeover — which also is the title of Schambach’s new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!).

Fashion A Mobile Campaign Around Relevant Product Suggestions And Frequency Of Use

Those who dabble in the very different fields of fashion and mobile marketing have one thing in common: they both benefit from expert advice. Not everyone has the knack for eye-catching couture, and mobile marketers often struggle over which best-designed strategy will make them look good, too. Ultimately, the marketer’s solution is found in a strategy that converts app users into more frequent customers who create advocacy and revenues for the brand.

The Road To “Clicks and Mortar” – How Retailers Can Best Deploy Mobile Point Of Sale Technologies

Imagine walking into a grocery store, choosing items from the shelves and placing them in your cart or bag, and walking right out when finished. Is something missing in this fantasy? Right — there was no waiting in long lines, no scanning items at the register, no paying the cashier. At the Amazon Go grocery store in Seattle, that fantasy is a reality. Using a combination of sensor technology, machine learning and computer vision,1 Amazon Go eliminates the need to wait in line to pay, instead allowing shoppers to scan their smartphones when they enter the store, and charging their Amazon accounts after they leave. The result is a new “clicks and mortar” format — combining the technologies used when shopping Amazon online with a convenient, physical location.

Tapping Into Next-Gen Talent: How Retailers Can Engage Gen Z Hourly Employees

Look out Millennials — there’s a new generation of digital natives invading the workforce. Dubbed Generation Z, this post-Millennial cohort is the first of its kind to grow up surrounded by ever-evolving technology and possesses $44 billion in estimated buying power. Born just several years after the invention of the Internet, members of Generation Z can barely imagine life without smartphones and social networking. Like their Millennial counterparts, Generation Z brings their own set of characteristics and expectations into the workforce. While a Robert Half study found that Gen Z prefers face-to-face interactions over fully remote work arrangements, they also look for employers who embrace social media, digital connectivity and jobs that provide opportunities for career growth. This group also tends to be more fiscally conservative than Millennials, having grown up through the 2008 economic recession.

Online Retailers Teach Personalization, Mobile & Convenience To Brick-And-Mortar Competitors

Recent headlines in both the trade and mainstream press have been full of variations on the same theme: Brick-And-Mortar Retail Is Dying! And these headlines are not just clickbait.  There were more retail bankruptcies in the first four months of 2017 than in all of 2016. A rash of store closures also are making the news, both by some of the largest retailers (Macy’s, Sears, Payless Shoe Source) and smaller players including hhgregg and The Limited. An NBC News report noted that more than 100,000 retail workers have lost their jobs since October 2016. A frequent counter-argument to these stories goes like this: If brick-and-mortar retail is such a terrible business model, why are so many online retailers rushing to open physical stores? (A partial list includes Amazon, Warby Parker, Bonobos, Minted and Casper.) It’s certainly a valid question — but the answer is more complicated than it might appear at first glance.

Tech-Savvy Shoppers Desire Targeted Mobile Notifications, 3D Printing

Today’s consumers are putting a lot of faith in technology. A majority of shoppers — 68% — have confidence that technological advances will lead to increased safety of their personal information, according to a survey from Interactions. An even larger group, 84%, expect retailers will use technology to improve the shopping experience. Retailers that want to justify shoppers’ confidence should start with mobile: 60% of shoppers spend more money at stores that send mobile notifications, which they can view while they shop or when they’re at home.

89% Of Retailers Plan To Provide Mobile Solutions To Associates By 2020

  • Published in Mobile
Consumers certainly love their mobile devices, but the majority of retailers still feel there is room for improvement with regard to their own use of the technology. Just 9% of retailers say they have implemented mobile POS that is “working well,” with another 20% saying it needs improvement, according to Boston Retail Partners (BRP). Only 13% say they have implemented associate-facing mobile solutions that are working well, while 36% more believe there is room for improvement. Despite their dissatisfaction, most retailers that haven’t yet implemented these mobile technologies plan to offer these solutions within the next three years. While 31% said they’d implement a mobile POS within 12 months, 9% said they would do so at some point within the one- to three-year mark.

Data-Driven Personalization Serves 1.2 Million Loyal Fabletics Customers

Many retailers talk a good game when it comes to personalizing interactions with each customer, but Fabletics really walks the walk. The brand is gathering extensive customer data from the 1.2 million members of its continuity-based subscription retailing program; Fabletics supplements this data collection with sophisticated in-store technologies that build comprehensive customer profiles in near real-time. But Fabletics also uses that data, in ways large and small. This continuous feedback loop gives the retailer a competitive edge in a number of key areas, including:

Infinite Peripherals Releases InfineaIQ For Mobile Peripheral Management

Infinite Peripherals has introduced InfineaIQ, an enterprise-grade Mobile Peripheral Management (MPM) software solution designed to increase efficiency for retail and logistics businesses. The cloud-based solution was created to help enable the management of large enterprise deployments of peripheral devices, delivering end-to-end visibility into supply and delivery processes. Users can centrally track assets such as barcode readers, mobile printers and mobile payment terminals.

BrightEdge Unveils ContentIQ, HyperLocal To Tailor Mobile Search Marketing

BrightEdge has launched two products designed to enable marketers to tackle key obstacles in search marketing: error-free web sites and hyperlocal search results. With ContentIQ and HyperLocal, marketers can engage audiences with mobile-tailored experiences, and drive content strategy to resonate with geo-specific audiences in more than 32,000 U.S. and 36,000 non-U.S. cities.

Diane Von Furstenberg Implements Mobile POS Globally

Luxury fashion brand Diane von Furstenberg (DVF) is rolling out mobile-first point-of-sale and a clienteling solution that will give store associates the data they need to make more accurate predictive product recommendations. The retailer, with stores in more than 55 countries, is extending its use of the Salesforce Commerce Cloud…
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UX Analytics Drive L’Occitane Mobile Sales Boost

Enhancing the user experience (UX) is a common challenge for brands and retailers, especially as consumers continue to shift towards mobile and e-Commerce. To better understand how users engaged with its mobile e-Commerce and improve its UX, cosmetics brand L’Occitane en Provence partnered with analytics solution provider ContentSquare to gain deeper insights into what’s working and what isn’t. With an enhanced understanding of user behavior, the company achieved a 15% lift in sales on mobile devices.

5 Ways To Amplify Your Brand’s Mobile Influence

Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for a technology that’s little more than a decade old. But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 billion, or approximately 15% of the online sales total of $393.8 billion (and just 1% of total sales).
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