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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

PayPal Acquires Paydiant

PayPal has acquired mobile payment company Paydiant in an effort to expand its breadth of mobile solutions for retailers. Although terms of the deal have not officially been disclosed, a report from Re/code indicated that the acquisition will cost PayPal up to $280 million.

Paydiant provides mobile wallet and digital coupon services for organizations such as Subway, Harris Teeter and Capital One. The company’s customer list also includes the Merchant Customer Exchange (MCX), which will release its CurrentC mobile wallet app in 2015.

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Will Apple Pay Finally Make Mobile Payments A Reality For Retail?

VP site only Kobie Marketing head shotUnless you’ve been living under a rock, you’ve probably heard about (and possibly used) Apple’s new mobile wallet, Apple Pay, which launched last fall in the U.S. Apple Pay is an online and mobile wallet that allows consumers to upload up to eight credit cards and make payments at both online and brick-and-mortar retailers.

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Moosejaw Ramps Up Mobile Performance, Boosts Shopper Engagement

Moosejaw mobileOver the past few years, outdoor retailer Moosejaw has embraced a series of cutting-edge technologies to improve the customer experience online and in-store. 

For one, more than 70% of all transactions are now completed via mobile POS in Moosejaw stores, according to an article from Retail TouchPoints. The retailer has even used mobile POS technology to test a drive-through concept, and has crafted mobile-optimized shopping experiences to better connect with customers.

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SDL: 80% Of Retailers To Increase CX Budget In 2015

customer-experience-design s-transWith a multitude of sales channels available, customers go into the purchasing process with high expectations. Retailers are taking note of this, with more of them switching their focus to the individual consumer to drive revenues and attract more buyers.

More than 80% of retailers report increasing their customer experience (CX) management spending for 2015, according to a report from SDL. In fact, one out of every three retailers is planning an increase of more than 10% from their current levels. Perhaps more notable was that none of the companies planned to decrease CX budgets in 2015.

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Mobile Analytics Bring Consumers Into The Shopping Zone

VP IBM head shotWe’re only a few weeks into 2015 and retailers are once again looking for an edge, one that lets them more efficiently connect customers with the products they seek. Over the last few years, we have witnessed the rise of the mobile shopper and the continued “coming of age” of online commerce.

Mobile and online commerce have soared because they tap analytics to personalize the experience for each individual, linking them with offers that are catered to just them. On the other side, the classic in-store experience has been missing the mark, most notably in their ability to bring the same personalized experience to their shoppers.

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Shop.org Research: Mobile Remains Top Priority For Retailers

retailmobileFor 58% of retailers, mobile is a key investment area during 2015, up from 53% in 2014, according to the Shop.org report, titled: The State Of Retailing Online.

To develop the report, Forrester Research surveyed 71 companies from numerous retail categories including apparel, footwear, general merchandise, home furnishings and personal care between November and December 2014.

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Woodman’s Foods Taps Birdzi To Personalize Offers Across Channels

woodmans storefrontWoodman’s Foods, an independent and employee-owned grocery retailer, will roll out the Birdzi Shopper Engagement platform to all 15 of its stores in 2015. The retailer, which operates under the brand name Woodman’s Markets, will use the platform to personalize offers for consumers using their desktops and mobile devices. In addition to the rollout, Woodman’s has joined the Birdzi Personiphi Network.

With the platform, Woodman’s Foods can offer shopper enrollment and shopper ID capabilities so consumers can receive customized savings without an ID card.

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LamaLoLi Drives 20% Of Revenue Through Mobile Site

lamaloliAs more consumers browse through their tablets and smartphones, best-in-class retailers are focusing on creating seamless, compelling and personalized mobile brand experiences.

LamaLoLi, a children’s apparel retailer, collaborated with mobile commerce solution provider JustDomobi to launch its mobile commerce site in November 2013. Within a year of introducing the mobile-exclusive site, mobile has exceeded 20% of the retailer’s total B2C revenue. There are five versions of the site for consumers in France, Germany, Russia, the UK and the European Union.

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Janam XT1 Rugged Mini-Tablet Brings Mobility To Enterprise Environments

SS JanamXT1 imageRetail workers are increasingly relying on mobile technology to communicate with each other, whether on the store floor, in the backroom, in a warehouse or at the company headquarters. However, the consumer-grade smartphones and tablets they use are not germane to the retail environment.

Janam Technologies has launched the XT1 rugged mini-tablet to retail employees to harness the power of mobility across the organization. The device includes an Android 4.2 operating system and a 5.9-inch WVGA display that is equipped with 802.11a/b/g/n WLAN radio as well as enterprise-grade security and advanced 3G WWAN cellular technology. The solution also has 2D scanning technology and a 5.0 megapixel camera, allowing employees to accurately capture data and eliminate the challenges often associated with camera scanners or bulky sled attachments.

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CognitiveTPG Debuts New Bluetooth-Enabled Hardware

cognitiveCognitiveTPG, a print technology provider, has expanded its line of mobile printing hardware with the release of its Bluetooth-enabled POS and barcode label printers.

Integrating Bluetooth technology into the A799II POS and DLXi Label printers will allow retailers to connect to a Bluetooth-enabled host such as a handheld terminal, smartphone or mobile computer. The printers can pair with Windows and Android platforms, and will soon integrate with iOS devices.

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Scandit Unveils Self-Scanning Solution That Eases Mobile Shopping

1 scandit realScandit, a developer of barcode scanning solutions for smartphones, tablets and wearable devices, has launched a new self-scanning solution designed to increase the ease and accessibility of mobile shopping while driving revenue and reducing costs for retailers. 

The integrated solution, announced at NRF, is part of the company’s Mobile App Suite For Retail and features a patented barcode scanner.

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Dream Payments Provides EMV-Enabled Mobile POS

dreampaymentsDream Payments is enabling merchants using both iOS and Android devices to deliver EMV-capable mobile payment. At NRF 2015, the mobile point of sale (mPOS) provider demonstrated the partnership between Dream Payments and the Bluebird mPOS solution.

Dream Payments is supporting the Bluebird EP360 payment terminal, which accepts a variety of payment types including magnetic stripe cards, EMV CHIP cards, NFC contactless payment and Apple Pay.

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110% More Shoppers Used Smartphones To Research Products In 2014

RR NinthDecimal ImageMore consumers are using their smartphones to research products and learn about sales from their favorite retailers, according to a report from NinthDecimal. Between Q2 2013 and Q2 2014, consumers’ use of smartphones for product research increased by 110%, replacing tablets as the most-used devices. During the same period of time, tablet usage dropped from 37% to 16%.

Approximately two thirds (63%) of consumers said they prefered to research retail products via traditional online tools, such as the retailer site and shopping aggregator sites. However, the number of consumers who researched on mobile devices increased by 46% from Q2 2013.

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GimmeAnother Drives Customer Retention With Reordering Service

SS GimmeAnother ImageMore consumers using mobile devices to purchase products, and they are seeking a seamless and convenient experience. Retailers that do so will not only boost sales, but also drive long-term loyalty.

Mobile shopping application provider GimmeAnother has developed “Save to Mobile,” a new function that enables shoppers to save products onto their mobile devices for easy reordering. Customers can click the “Save to Mobile” button to send a product listed online to the GimmeAnother app. Once the product is saved to the app via the “favorites” list, the customer can reorder it at any time.

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