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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Wayfair Enhances Mobile Messaging With Trumpit Acquisition

E-Commerce home furnishings retailer Wayfair has acquired mobile messaging application Trumpit in a move geared to expand the brand’s customer service offerings, according to a report from BostInno. Financial terms of the transaction have not been disclosed. Wayfair has plans to utilize the technology for staff and customers, so that they can engage in group chat and exchange images and videos. As part of the acquisition, Wayfair gains access to not only the technology driving the mobile app but the team that built it as well.

Four Mobile UX Features For A Better In-Store Experience

Up 39% since 2009, global mobile penetration is providing consumers with the freedom and flexibility to make purchases from just about anywhere. According to the 2015 Global Payments Report from Worldpay, 23% of all global e-Commerce sales will come exclusively from mobile devices over the next three to four years, and in North America alternative payment methods such as those via mobile are expected to claim 55% of all e-Commerce turnover within the same time period. While the added convenience of mobile is expected to raise e-Commerce sales to $2.4 trillion by 2019, these devices are the driving force behind a much larger shift in the payments and retail industries — omnichannel purchasing. Consumers now have the opportunity to start, resume and complete transactions seamlessly across multiple channels. From researching a product online to picking it up in-store and then paying with a mobile wallet, mobile devices are increasingly bridging…

Everlast Site Search Bumps Up E-Commerce Conversion Rates From 0.15% To 1.5% Featured

Everlast Worldwide Inc., a manufacturer, distributor and wholesaler of boxing and fitness equipment, increased e-Commerce conversion rates from 0.15% to more than 1.5% since implementing site search capabilities from SLI Systems in 2014. A big part of the motivation for improving site search functionality came when the brand noted that only 1% of site traffic was using the search functionality delivered through its previous e-Commerce site experience. Everlast sought ways to optimize site search in order to improve e-Commerce merchandising capabilities and promote products effectively, according to Mike Ebert, E-Commerce Director of Everlast Worldwide.

Mobile Payments: Strength In Numbers, Or Better To Go Solo?

  • Published in News Briefs
In yet another sign of how fragmented the mobile payments environment is becoming, CVS Health has introduced its CVS Pay solution, which is integrated into the retailer's mobile app. The barcode-based system is currently available in select markets in New York, New Jersey, Pennsylvania and Delaware, with a national rollout…
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Marsh Delivers Localized Wine Expertise To Consumers With Shelf-Talker Rating System Featured

In delivering the optimal shopper experience, retailers are recommended to provide consumers with in-depth information about all their products. However, in most grocery stores, the employees are not always experts on all the many items that are sold in the typical supermarket. To circumvent this potential customer service gap, Marsh Supermarkets, a grocery chain with stores in Indiana and Ohio, has implemented a pilot program from online wine community and mobile application Vivino in all of its 72 locations. As part of the program, the Marsh grocery stores now feature shelf-talkers displaying the Vivino Rating alongside Marsh’s best-rated wines.

GameStop Diversifies Portfolio By Scooping Up 507 AT&T Mobility Stores

GameStop is further expanding its brand portfolio beyond video games and consumer electronics by acquiring three national AT&T-authorized wireless retailers: Cellular World, Midwest Cellular and Red Skye Wireless. The acquisition will add 507 stores to GameStop’s Technology Brands business. Although financial terms of the deal have not officially been disclosed, the purchase price amounted to the bulk of the $475 million the company raised in a debt offering earlier this year, according to Tony Bartel, GameStop’s Chief Operating Officer, in an interview with Bloomberg.

Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level

It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the retail industry. It’s got the magic formula to deliver the right message at the right time to the right customer — a triple threat if you ask me. But is it all hype? With more and more shoppers seeking personalized experiences, location-based tactics allow retailers to reach their customers on a more individualized level. Consumers want curated content that is personal and meaningful. They also want to be able to research and explore all options on their own so they know they’re not missing something.

Will Macy's AI-Powered Mobile App Be Friendly Tech — Or The Terminator? Featured

There's no question IBM's Watson is smart. After all, it beat the pants off the best-of-the-best Jeopardy contestants. But is it smart enough — and flexible enough — to help a Macy's customer find the perfect dress for her daughter's wedding? That's one of the things the retailer is trying to discover with its 10-store test of a mobile web tool that connects shoppers with an artificial intelligence (AI)-powered platform. "Macy's On Call" taps IBM Watson, via the Satisfi intelligent engagement platform, allowing customers to input natural language questions about each participating store's assortment, services and facilities.

Apple Looks To India As Next Frontier For Retail Stores

  • Published in News Briefs
When Amazon decided to invest in additional $3 billion in India in June, they sent a clear message to every other retailer that the country was a high-priority destination going forward. Apple appears to have caught onto this trend as well, with CEO Tim Cook announcing that the tech giant…
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Mastercard Masterpass Will Serve 5M Stores In 77 Countries

Mastercard has introduced the global digital Masterpass solution, which allows consumers to pay online, through mobile apps or in brick-and-mortar stores. Currently available at hundreds of thousands of merchants online or in-app, Masterpass contactless payments will soon expand to more than five million physical locations in 77 countries, with 1.8…
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New Ways Tech Can Reinvent The Shopping Experience

To some degree, there’s no need to visit a brick-and-mortar store in 2016. In sections of New York City, for instance, you can get everything you need from Amazon, from trampolines to  a T-bone steak for dinner. And yet, late last year the online retailing giant began expanding into brick-and-mortar with a bookstore in Seattle’s University Village. With headlines proclaiming brick-and-mortar stores heading rapidly towards obsolescence, Amazon’s move may seem puzzling.

Only 17% Of Mobile Apps Display Local In-Store Inventory Levels Featured

  • Published in Mobile
While buy online/pick up in-store is becoming a more common strategy among retailers seeking to up their omnichannel fulfillment game, many still have a ways to go before they can say they’re doing it right.   Despite consumer demand for inventory visibility prior to walking in a store, only 17% of retailer mobile apps display in-store inventory quantities for local stores, according to data from Kibo.

American Express Named Top Finance Brand For Mobile Experiences

American Express was voted the best financial services brand for mobile experiences, according to Future of Finance, a report from digital experience consultancy Episerver. The report analyzed the mobile sites, Android, iPhone and tablet apps of 40 top UK and U.S. financial service providers. American Express took the lead in…
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