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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

SOTI Releases MobiControl 13.2 For Enterprise Mobility Management

SOTI introduced the newest version of its mobility management platform, MobiControl 13.2. The solution offers users enterprise-ready benefits, including APIs that are designed to empower brands to integrate custom mobile management functions into their business workflows. The enterprise mobile management solution now comes with three new features:

Walmart Improves Brand Content Offerings With ItemMaster Partnership

  • Published in News Briefs
Walmart.com shoppers will soon have access to more engaging brand content across all channels. The retail giant announced a new content partnership with ItemMaster to make available manufacturer's Complete & Verified product records.  The partnership allows IM Certified Brand Content and additional IM Content+ branded content, such as videos and…
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GOAT Sneaker Marketplace Boosts Mobile App Performance

  • Published in News Briefs
Seeking to address speed and performance issues of its mobile experience, the GOAT premium sneaker marketplace has integrated the PacketZoom SDK into its app, serving as a complement to GOAT's CDN (Content Delivery Network). Key benefits of the implementation have included: • Increased speed of image downloads; • Reduced number…
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PetSmart.com Revamps Site And Adds Same-Day Delivery

PetSmart has re-launched its e-Commerce site in time for the holidays; and in a move to keep up with Amazon, pet parents can now receive same-day delivery of online orders in select markets.  Changes to the company’s web site, which is powered by Salesforce Commerce Cloud, are designed to make it easier for shoppers to order regular pet staples such as food, over-the-counter medicines, grooming supplies, litter and bedding, treats and toys. Pet grooming and boarding services can also be booked online, and customers can opt to receive text message about deals through an opt-in SMS service. Mobile Mutts And Cellphone-Equipped Cats While Amazon remains a major catalyst for retailer innovation, PetSmart said its shoppers heavily influenced the relaunched site’s new features and functionalities. While it can’t be argued that pets use mobile phones, their owners certainly do. “Today, shopping and engaging with brands via mobile devices such as smartphones and tablets is very prevalent,” said Ivy Chin, Divisional SVP, Digital, for PetSmart in an interview with Retail TouchPoints. “Shoppers want to do research, compare and buy from their mobile devices. Our new PetSmart.com has a responsive design that is optimized for mobile, providing pet parents with a convenient mobile shopping…

Five Reasons Why Pokémon GO Is AR’s Killer App

Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience of becoming a Pokémon master. From a technology standpoint, Pokémon GO is the first example of a basic version of augmented reality (AR) being used in a technological setting to popular success. Just as electric cars existed long before the Tesla, so did AR before Pokémon GO, but not to this level of mainstream success. This is because unlike other AR products or apps of the past, Pokémon has a real cultural application. In fact, the success of Pokémon GO definitively proves that AR is easily adoptable by a mass audience and is here to stay. In terms of taking AR mainstream, what does Pokémon GO have that makes it AR’s killer app? Here are a few reasons why, and how brands can leverage them.

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from retailers that use apps to increase engagement, drive growth and build customer loyalty. Although the mobile marketplace is rich with opportunities, uncertainty still remains. The culprit for the underlying doubt is the constant change in mobile trends within the retail industry. What worked yesterday might not work tomorrow. New features quickly become outdated.

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

  • Published in Social
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from Rakuten Marketing. On average, Facebook mobile ads generate: 63% higher click-through rates than desktop; 33% lower conversion rates than desktop; and A 70% lower cost-per-click rate than desktop. So while consumers are more likely to click on a Facebook ad on mobile but are less likely to convert, the much cheaper cost-per-click rate means retailers can optimize their marketing and advertising strategies within the social network and prioritize mobile investments.

Deep Discounts Drive $5.3 Billion In Online Sales Over Holiday Weekend

Thanksgiving weekend was very fruitful for retailers, even outperforming initial revenue expectations. The weekend’s sales totals were fed by massive growth in mobile sales and, unfortunately, an overemphasis on deep discounting: Online sales on Thanksgiving Day and Black Friday jumped to $5.27 billion, up 18% from a year earlier and higher than its prior estimate of $5.05 billion, according to the Adobe Digital Index; Mobile device sales increased a whopping 33% to $1.2 billion in revenue, according to the Adobe Digital Index; Average amount spent per shopper from Thanksgiving to Sunday fell 3.5%, from $299.60 to $289.19, according to the National Retail Federation (NRF); and Nearly 64% of shoppers reported that more than half of their purchases were on sale, with approximately 36% saying all their purchases were on sale, according to NRF.

‘Couch Commerce’ Becomes Reality With 40% Rise In Mobile App Sessions

With Thanksgiving weekend officially kicking the holiday season into gear, retailers better have optimized their mobile app if they are seeking to get the most out of their digital offerings, according to data from App Annie. The mobile app data and insights provider predicts a drastic rise in “couch commerce,” as more shoppers continue making purchases via their mobile phones within the comfort of their own home. This holiday season, App Annie expects:

SLI Systems Releases ESP To Personalize E-Commerce Experience

SLI Systems has launched SLI ESP, a cloud-based personalization software designed to learn and predict which products consumers are most likely to buy. With SLI ESP, retailers can distinguish the interests of the user based on behavior in order to personalize search results and product recommendations, with the goal of increasing:

Four Low-Cost, Last-Minute Holiday Strategies

With Black Friday less than a week away, retailers have surely had their plans in place for weeks, if not months, in preparation the holiday rush. But as shopper preferences and trends continue to shift even in the leadup to the season, many retailers are scrambling to inject some “last-minute” promotions, technology improvements and operational changes to meet these consumer needs. Even as money remains tight and the window of opportunity gets narrower, brands can: Leverage social media to drive promotions to the e-Commerce site and store; Ensure promotional pricing tactics remain on point with the brand promise and profitability margins; Simplify the mobile site to make it more appealing to consumers; and Perform “health checks” to the e-Commerce site in preparation for the holiday rush.

Picture It: Snapchat As $20 Billion Public Company

  • Published in News Briefs
Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25 billion U.S. stock market debut. Reuters, quoting sources familiar with the situation, said the company could go public as soon as March 2017. If the company does go…
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Engenius Releases DuraFon-UHF-HC Communication Handsets

Engenius Technologies has released the DuraFon-UHF-HC handsets to keep communication open on the sales floor between managers and staff. The handsets are designed to improve on traditional walkie-talkie systems by interacting with both UHF two-way radios and phone users. The handsets offer long-range cordless telephone communications, to make and receive both internal and external calls through a DuraFon PRO Base Unit.

Datalogic Releases Shopevolution 7 To Guide In-Store Shopper Experience

Datalogic has released Shopevolution 7, an in-store shopper guidance platform that includes self-shopping, “queue busting,” and store floor applications. The platform works with smartphones or Datalogic Joya devices within stores, and can be customized to fit each brand’s specific look and appearance. Retailers using the platform can amplify the shopper experience through:
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