"Location" is a vital data point for just about every type of retail event, from the precise place a mobile purchase is completed to the real-time route of a delivery truck. Because location impacts so much of retail, displaying the data in a map format can facilitate decision-making capabilities across the enterprise.
Conversely, when information is delivered in just numbers or words, via a table or spreadsheet, "patterns of data can be elusive," said Gary Sankary, Retail Industry Manager at Esri. "But if you drop the data into a map with fairly simple symbology, it provides an instant spatial reference to data that makes interpretation easier and faster. This type of visual data mining is something that maps have excelled at for centuries."