I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun, safe adventure. REI is one perfect example of why stores are not going to die. In this article I’ll share five reasons why the store is here to stay based on my experience with REI. And these tips really can apply to all retail brands.
I know that most retail brands don’t have the advantage of selling products that motivate adventure and help people stay safe while having fun. But I still think the REI model can motivate and inspire all retailers to rethink their store business model.