A lot of retailers are trying to figure out the best ways to blend selling products with meaningful experiences. San Francisco-based Wingtip may have found the secret sauce, by combining a high-end retail store with a members-only club. At its ground-floor store, Wingtip sells custom menswear, cigars, fine wine and liquor, and fly fishing equipment — all personally curated by Founder and CEO Ami Arad.
Today, 12-year-old Wingtip is bringing in 50% of its revenue from retail sales and an equal percentage from its 6-year-old members-only club. Arad is committed to both sides of the business in order to sustain the business as a whole: "I have no interest in opening stand-alone stores or being in the club business," he told a group of press and analysts during the NetSuite Suiteworld conference today.