The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.
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Tuesday, 18 September 2012 09:44 |
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 Frequent consumer feedback about style and taste is invaluable to retailers striving to gauge customer preference and product demand across channels.
Tip or Skip, a mobile shopping game launched July 2012 from a start-up by the same name, combines social discovery, gamification and mobile commerce in a “social merchandising” game in which players freely offer this vital product preference feedback.
Players, or tipsters, engage with the game app to earn rewards for discovering and sharing products from online and brick-and-mortar stores. As they engage with a multitude of product images, tipsters “tip” what they like and “skip” what they don’t. The more tipsters play, the more “sway” (game currency) they earn. Their tips help other consumers find new products and make smarter buying decisions. Tipsters compete for recognition as they spot and share the best products, and earn more sway as other players agree with their tips ― all as feedback builds for retail brands.
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Monday, 10 September 2012 17:08 |
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 Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this push for highly personalized brand experiences, retailers must implement the best retail intelligence solutions and processes that automate item recommendations based on every customer’s unique browsing and buying journey.
The 4-Tell Boost Recommendations for Web software from 4-Tell, an automated personalization engine, is designed to help eTailers provide customers with dynamic product recommendations throughout e-Commerce sites ― including shopping cart areas, product and category pages, and search results. In doing so, merchants can increase cross-sell and up-sell opportunities, and drive awareness of other product offerings.
Merchants also can integrate automated, personalized recommendations into email campaigns, mobile-optimized sites and social media pages, leading to more engaging marketing content across channels. In addition, customer service representatives can glean better insight into consumers’ browsing and buying histories, ensuring more relevant online chat and call center discussions.
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Tuesday, 04 September 2012 09:15 |
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 Online retailers vying for consumer attention continually seek to differentiate themselves to attract new customers, increase clicks and turn clicks into dollars. An integrated e-Commerce monetization and traffic acquisition tool from Wize Commerce (formerly Nextag, Inc.) assists in achieving these goals with minimal installation and integration.
Launched globally in June 2012, Wize Commerce technology helps drive more revenue into retailers’ online and offline businesses using an optimization platform that operates on a massive scale. The solution is designed to help retailers substantially generate more traffic for the same marketing spend; optimize existing channels and test emerging ones; leverage current marketing and technology resources to boost ROI; better understand and serve their customers; and maximize their entire e-Commerce business models.
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Tuesday, 28 August 2012 08:47 |
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 The rise of online browsing and buying has increased the demand for more content across digital channels. Now more than ever, social accounts, e-Commerce sites and mobile-optimized pages and apps are joining traditional print ads, catalogs and brochures in the retail marketing mix.
ProofHQ, an online proofing solution, was designed to help retailers speed internal editing and approval processes throughout content development, allowing marketing materials to be delivered and finalized in a more seamless and time efficient manner. The platform replaces the daunting and time-consuming method of emailing PDFs to team members, printing hard-copy versions and manually routing proofs to garner feedback.
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Tuesday, 21 August 2012 07:41 |
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 Thousands of mobile shoppers are creating a network of individual focus groups for brands and retailers nationwide through EasyShift, a smartphone and cloud-based analytics app from Quri.
By participating in a number of different activities through EasyShift, smartphone-armed shoppers earn valuable perks such as extra money at stores. Shoppers may critique displays, assess competitive dynamics, report out-of-stocks and pricing information, capture photos, and monitor promotions and launches. Once registered, EasyShift shoppers get instant access to the feedback assignments, or “Shifts,” available in their areas.
Completed Shift reports are transmitted to Quri in real time; the information is verified, analyzed and available to clients via a cloud-based analytics application. Using the feedback from EasyShift report, merchants can immediately identify problems, get a broad picture of promotions and competitive products, and address issues promptly.
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