For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions. Today, online access to advanced consumer data and analytics helps marketers target sampling programs, learn more about potential customers and streamline these programs for greater ROI.
PINCHme, a digital platform, allows consumers to sample a range of CPG brand products for free, in exchange for their feedback. The solution is designed to help brands develop strategies that reach the right consumer product demographic, which increases likelihood of consumers becoming buyers.
The PINCHme platform is scheduled to launch in the U.S. on Nov. 12, 2013. In anticipation of the U.S. launch, the platform was introduced in early 2013 in Australia, according to Anthill, one of Australia’s largest online communities for entrepreneurs and business builders: “During the pre-launch phase of the all-new sampling and digital marketing platform, [PINCHme] signed up over 270,000 members and distributed over 150,000 samples across Australia, and now has expectations of reaching 2 million members over the coming year.”
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PINCHme product offerings include non-perishable foods, beauty products, personal care items, home supplies, over-the-counter medicines, pet products and more. Every other week, members receive offerings that align with their membership profiles. Members may try up to four products per week, which are delivered within seven business days. Participants must complete a six-question feedback survey within 30 days. Members also are invited to purchase the sampled products by clicking the “Buy Now” button, which redirects them to the retailers’ e-Commerce sites.
After the 30 days, partnering brands receive detailed reports that outline demographics and feedback from consumers who have sampled the products. Reports also include metrics and custom insights, “Buy Now” sales conversions and more.
“The PINCHme platform modernizes the age-old marketing tactic of product sampling by providing to brands the digital capabilities to create strategically targeted programs and measure ROI,” said Jeremy Reid, Executive Chairman of PINCHme. “By completely taking the financial responsibility off the consumer with no subscription fee, it gives them more incentive to participate in sampling programs and provide valuable feedback that will help brands make their products better and essentially grow their business.”
