The rise of online browsing and buying has increased the demand for more content across digital channels. Now more than ever, social accounts, e-Commerce sites and mobile-optimized pages and apps are joining traditional print ads, catalogs and brochures in the retail marketing mix.
ProofHQ, an online proofing solution, was designed to help retailers speed internal editing and approval processes throughout content development, allowing marketing materials to be delivered and finalized in a more seamless and time efficient manner. The platform replaces the daunting and time-consuming method of emailing PDFs to team members, printing hard-copy versions and manually routing proofs to garner feedback.
ProofHQ allows users to upload any print, web or audio-visual file onto a comprehensive, cloud-based platform. Because all proofs securely hosted in the cloud, multiple team members can edit and comment on proofs, and view changes in real time. Multiple versions of the same proof can be viewed side-by-side to ensure all change requests are completed. All employee conversations and comments are published in threads to keep discussions focused on action items for specific projects.
On average, retailers utilizing ProofHQ have reduced their efforts for managing proofs by 59%, according to a company spokesperson. Guitar Center specifically has decreased proof management time by more than 90% since implementing the solution.
“The difference in our approval process is night-and-day,” said James Smith, Director of Merchandise Operations for Guitar Center. “Previously, we’d be printing and walking files around, or attaching PDFs to emails that could easily get lost in the shuffle. Now, we’re much more nimble and saving money on paper, ink and manpower in the process. What once took hours and hours now takes less than 15 minutes.”
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