The surge in mobile devices has impacted the shopping environment in particular, where merchants are striving to communicate with the “always on” customer. Among retailers’ many strategies and tactics to reach customers on their terms, and across channels, mobile offers the ultimate engagement and connection point.

To leverage this opportunity, Direct Agents, a digital marketing agency, has released Direct Agents 3.0, a new mobile marketing solution for advertisers and a robust tracking system for digital and mobile campaigns. Each aspect of the service is geared towards new customer acquisitions through Mobile App Installs, Mobile Lead Generation, Mobile Search and Mobile Display.

The new Direct Agents solution also is designed to provide advanced targeting and analytics. It leverages a network of mobile publishers and can be used to monitor across all carriers, mobile devices and tablets. The solution may be custom-designed and developed for mobile- and tablet-ready landing pages, complete with built-in a brand’s click-to-call features.   

Direct Agents works with a variety of brands, including Cole Haan, Disney, Fandango, Groupon and Samsung.

"The launch of our mobile marketing service symbolizes our commitment to our clients’ needs in this fast paced industry,” said Dinesh Boaz, Managing Director, Direct Agents. “The new capability enables us to help our clients better navigate the post-PC age."

Direct Agents also recently partnered with Cake Marketing, a tracking and analytics technology provider that supports the analytics, tracking and management of both digital and mobile campaigns. The partnership is aimed at enabling retailers to better evaluate the performance of marketing relationships to optimize traffic and increase profits within the advertising funnel.