Today’s digitally-savvy consumers are empowered to product search via a plethora of devices, applications and word-of-mouth technologies. With the emergence of new tools such as the iPad, exploring product information, as well as other customers’ opinions and experiences, has become native to most consumers.
In response, many e-Commerce retailers are leveraging video content to enhance the product search experience for shoppers. In fact, video is the fastest growing method of U.S. online ad spending, expected to increase 54.7% in 2012, according to eMarketer.
SmartVideos fromSundaySkyaredesigned to enable retailers to incorporate information and entertainment into personalized, real-time video experiences for the consumer. They are created for individuals based on their prior shopping histories. The videos can be personalized with greetings and/or promotional offerings based on browsing history, geography or preference segmentation. Additionally, SmartVideos are automatically updated to adjust to web site content changes such as price fluctuations, seasonal deals and last-minute offers.
The solution enlists a control-group methodology to measure lift in organic search visits and conversions per day. The SundaySky platform gathers and analyzes visitor behavior in real-time to ensure optimum performance.
SmartVideos bridge the gap between live and virtual experiences to attract more customers, reinforce brand awareness, drive greater conversion, deliver enhanced customer experiences, build greater loyalty and increase overall return on marketing investment. Online retailers are applying SmartVideos throughout the customer journey — to enhance searching, researching, buying and the overall experience, as well as provide compelling content in marketing, advertising and customer engagement collateral.
According to SundaySky, SmartVideos have helped e-Tailers boost SEO traffic by up to 5%, and SKU-level videos have increased conversions by approximately 2%.
Retailers across a variety of verticals have implemented SmartVideos, including OfficeDepot, Overstock.com and Tiger Direct.
“The coolest thing about SmartVideos are their dynamic nature,” said Nicole Fraley, Online Advertising, Senior Manager of Office Depot. “With retargeted SmartVideo ads, our customers are returning to the Office Depot site at a very impressive rate. The ROI percentages are higher than any of our display or marketing campaigns combined.”
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