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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Jill Campbell, Oracle Retail

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Solution Spotlight

The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.



Local Measure Provides Real-Time Social Media Monitoring
Monday, 20 May 2013 12:21


Social_Measure_SSSocial networks are becoming increasingly important sources for retailers to capture detailed data on consumer preferences and behaviors. According to a study conducted by PwC of Hong Kong, 59% of global consumers follow brands through social media and 49% report using social media on a daily basis. Businesses that want to remain relevant in the minds of these social consumers must engage with them on the channels that they frequent.

Local Measure is a social media management solution designed to help retailers manage social accounts, as well as monitor conversations in real time. Developed by the creators of Roamz, a social discovery app, Local Measure aggregates location-based data from Facebook, Twitter, Foursquare and Instagram on to a single dashboard. With these social insights, retailers can get a more detailed look into conversations taking place, as well as better understand customer behavior and feedback on a local, regional and national level.

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Marketers Test One-Time Campaigns With Custora 4.0
Tuesday, 14 May 2013 09:54


sscustora1Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can be complicated, costly and time-consuming for busy retail marketing teams. 

The newest version of Custora, a SaaS analytics methodologies solution, addresses this challenge by allowing trial and analysis of one-time marketing campaigns and experiments.

With Custora 4.0, released in March 2013, merchants can test ideas — online or offline — within selected customer segments. The solution predicts consumer behavior and forecasts shopping activity within the targeted segments. Users can select any customer groups for one-time testing, either with the segment builder or by uploading a list. For example, these clusters can include highest-value customers of men’s suits, teenaged customers in the Southeast, or groups making their second or fifth electronics purchases last week.

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Reevoo Insight Helps Retailers Tackle Customer Feedback
Monday, 06 May 2013 16:15


reevooThe growing prevalence of social media and smartphones has spawned a tremendous amount of consumer data. Retailers that are active in digital marketing and commerce space must tackle the challenge of managing and interpreting a constant flow of feedback that is being produced and delivered by consumers.

Reevoo, a cloud-based social business solutions provider, has addressed this problem by introducing the Insight solution. Released in January 2013, Insight is a real-time social analytics tool that was designed to analyze customer-submitted feedback, and combine these insights with internal business data, customer behavioral data and peer-to-peer conversations. With this information, retailers can gain insight into shopper trends, preferences and overall sentiments regarding marketing campaigns, offers and inventory. The solution can empower organizations to respond to feedback and react to quick-shifting demands more efficiently, leading to improved customer engagement and loyalty.

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Shopperception Analyzes, Reveals And Responds To At-Shelf Behavior
Tuesday, 30 April 2013 08:23


SSShopBrick-and-mortar retailers competing directly with online sellers are at a disadvantage: Offline merchants must measure store traffic, shopper activity, and SKU and promotional performance, often lacking the breadth of digital tools in place for e-Commerce.

But the gap is closing with in-aisle behavior analysis tools such as Shopperception. Shopperception technology employs 3D sensors installed directly above store shelves. The sensors, visual heat maps and proprietary algorithms detect traffic, follow people within sensor reach, and analyze actions at the shelf. With this tool, retailers can discover how spaces are performing; adjust planogram strategies; and conduct A/B testing of brand placement and promotions.

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ForeScout And AirWatch Partner To Offer Secure BYOD Strategies
Thursday, 18 April 2013 11:23


SSAirwatchAll types and sizes of retail businesses are considering the benefits of implementing bring your own device (BYOD) policies, which enable employees to connect their personal smartphones and tablets to enterprise Wi-Fi and associated applications. However, if a personal device will be requesting corporate data, the merchant must ensure that data is secure.

ForeScout Technologies, a provider of real-time network security solutions, and AirWatch, a mobile device management (MDM) company, have partnered to release a comprehensive mobile security solution. The offering was designed to combine benefits of the network access control (NAC) solution from ForeScout, called ForeScout CounterACT, with AirWatch MDM.
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The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.

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