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Shopper Engagement

 
Shopper Engagement delves into the latest trends and strategies retailers are using to cultivate long-term relationships with shoppers. Social media, mobile technology, in-store tablets and more are covered in this section. Subscribe to the feed and stay in touch with the latest retail happenings.

Gallery Furniture Improves Conversions By 35% With Enhanced Site Search

  • Written by Alicia Fiorletta

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An efficient search feature is paramount to an enjoyable online shopping experience. Whether consumers are “digital window shopping” or looking for a specific product, they want to get quick and easy access to whatever content they’re seeking. 

For Gallery Furniture, the search function is a “huge part” of the sales process, said Kimberly Friddle, e-Commerce Director for the retailer. With approximately 15% of site visitors using the site search engine each month, it is the second most popular feature for users starting on the homepage.

Read more: Gallery Furniture Improves Conversions By 35% With Enhanced Site Search

Trunk Club Cements Customer Relationships Using Salesforce

  • Written by Alicia Fiorletta


trunkclub_video_capAs an up-and-comer in the men’s fashion space, Trunk Club relies on excellent customer service to stand out. Although the retailer has established a strong presence online, it also is expanding into showrooms, which helps Trunk Club stylists cement long-term relationships with customers.

To participate in the multichannel Trunk Club experience, consumers visit the company web site and complete a quick survey to clarify personal styles and fashion preferences. A personal stylist refers to survey results to craft outfit recommendations, which are presented to the customer for purchase.

Read more: Trunk Club Cements Customer Relationships Using Salesforce

Rivet & Sway Rolls Out New Pricing Structure

  • Written by Alicia Fiorletta

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In the new era of optometry, eyeglasses aren’t just a necessity — they’re a fashion statement. Rivet & Sway is bringing this mindset to women nationwide by offering discounts for multiple pairs of glasses.

With the updated pricing format, women can purchase their first pair of glasses for $169. Each pair added to the final order will cost only $99.

Read more: Rivet & Sway Rolls Out New Pricing Structure

How NYX Ties User-Generated Content To Commerce

  • Written by Alicia Fiorletta

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Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they trust earned media over all other forms of advertising, as Nielsen indicates, social media feedback, peer reviews, photos and even videos, are effective channels for driving engagement and sales.

NYX Cosmetics sees user-generated content as an integral part of all marketing campaigns and tactics. With a forte in digital marketing and social media, the brand focuses on generating relationships with consumers across a variety of channels.

Read more: How NYX Ties User-Generated Content To Commerce

Data Collection Plays Key Role In Social Shopping

  • Written by Brian Anderson

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Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and drive sales, but as an opportunity to collect valuable data that can help shape future business decisions.

At the NRF Big Show 2014 in New York City, representatives from BaubleBar and Resource Interactive, a digital marketing agency, came together to discuss social shopping trends that can boost customer engagement and provide insights into buyer behavior.

Read more: Data Collection Plays Key Role In Social Shopping