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Retail CRM provides insights from leading retailers and industry experts that help improve the customer experience at every touch point and across all channels. Some topics covered in CRM articles include customer loyalty, email marketing and promotion optimization. Subscribe to the feed and stay in touch with the latest retail happenings.
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Written by Fatima D. Lora
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Thursday, 25 April 2013 11:44 |
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 A compelling online shopping experience is critical to e-Tailing success. Whether reinforcing suggestive selling or offering additional product information with videos, e-Commerce tools are helpful to both the retailer and consumer.
A recent webinar, titled: Vitamin Shoppe & Blinds.com Talk E-Commerce Tools, highlighted the importance of adding conversational elements to product pages to assist shoppers, provide unique content and increase social discussion. During the webinar, executives from The Vitamin Shoppe and Blinds.com discussed their successful experiences with online Q&As and video commerce strategies.
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Written by Sean Cook, CEO, ShopVisible
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Tuesday, 16 April 2013 07:59 |
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 I am sure that you have been a party to animated debates about Nature vs. Nurture in the context of psychology. But, have you ever considered this phenomenon when it comes to customer behavior and marketing? Nature, as I understand it, is the behavior that occurs without coaching. Nurture equates to behaviors that are learned. As marketers, our work lies in the balance between these two — understanding natural shifts in consumer behavior and shaping behaviors to achieve our end goal: engaging consumers and selling to them.
In today’s ever-changing marketplace, marketers are forced to make note of the evolutions that are happening. For example, customers are shopping on their mobile devices, they are asking one another for product recommendations before buying, and they are looking for deals online in ways that were previously unheard of. The changes we see are the results of consumers adapting to the new tools and online environments available to them. According to a 2011 report from ITU World Telecommunication, 2.3 billion out of approximately 7 billion people on the planet have access to the Internet — what an evolution!
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Written by Jonathan Lee, Contributing Writer
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Monday, 08 April 2013 16:13 |
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Following is Part 3 of the Retail TouchPoints series focused on Retail Wins In Gamification. This article uncovers best practices for successful gamification. Thought leaders and experts in gamification also share their predictions regarding key trends during 2013 and beyond. Click here to download a PDF version of the full report.
 Gamification is a hot trend and many retail innovators are enjoying the benefits. The appeal of gamification, for both consumers and employees, is driven by competitive nature shared by a majority of people, along with pure enjoyment and camaraderie. Gabe Zichermann, Chair of the Gamification Summit and CEO of dopamine identifies these drivers as the three F’s: Feedback, Friends and Fun.
- Feedback: When employees do well, an employer should reward those efforts. Similarly, when a consumer commits to purchasing a retailer’s products, the retailer should reward those consumers for their loyalty.
- Friends: By involving friends and creating camaraderie, users have a personal investment and motivation for participating in games and challenges.
- Fun: Games are fun. Most, if not all, people, including consumers and employees, like to participate in things that are fun.
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Friday, 05 April 2013 08:47 |
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 LivingSocial has announced a partnership with Custora, a provider of e-Commerce predictive marketing analytics, to help improve the customer experience, acquisition and retention.
As part of the collaboration, LivingSocial will leverage the Custora platform to better predict customer behavior and shopping activity. This capability will enable LivingSocial to deliver more personalized and timely communications, according to a Custora press release.
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Written by Kim Zimmermann
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Wednesday, 03 April 2013 06:16 |
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 While many retailers like to believe that the customer is at the center of everything they do, few achieve true customer centricity.
With the challenges of the current retail climate, retailers are finding that they have to make the customer the centerpiece of their strategies or risk failure. Customers are more willing to spend money with retailers that they connect with in terms of product offerings and service levels.
Robert (Bob) Willett, former Global Managing Partner at Accenture, retired CIO and CEO of Best Buy International and Board Member at LightHaus, a provider of in-store video analytics, shared his view on what it takes to be customer-centric and which retailers are making the grade, in an interview with Retail TouchPoints.
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