e-Dialog, a GSI Commerce Marketing Services division recently acquired MBS, an established database marketing solutions provider, from World Marketing Inc. MBS offers a mix of knowledge-based marketing services and solutions designed to help marketers innovate, advance and automate their marketing efforts.

The acquisition of MBS positions e-Dialog’s to strive and help marketers with an operational, multichannel view of the customer, to understand customer behavior and preferences in real time. The partnership aims to help e-Dialog reveal the best opportunities for consumer engagement and enable marketers to conduct highly relevant customer interactions that lead to increased customer loyalty across all channels.

The news came on the heels of another acquisition, of M3 Mobile Marketing, a company that creates and executes mobile marketing programs. e-Dialog President & CEO said the partnership will help the company assist its clients to navigate mobile strategies and create meaningful customer experiences on mobile devices.