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Providing insights from thought leaders in the customer management space, as well as case studies and best practice data on loyalty programs, and benchmark metrics on customer satisfaction and customer experience.
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Thursday, 02 September 2010 08:54 |
By Ziad Nejmeldeen, Director of Science, Quantum Retail
For retailers, turning customer analytics into actionable business decisions can be a daunting task. This is especially true for the largest retailers, where transaction data streams in for tens of thousands of products in thousands of locations, possibly from across the world.
In order for retailers to make use of analytics in targeting an optimal range of products, they need an acute awareness of product behavior. Since each store has dozens of unique product behaviors, retailers need to look at product attributes like package size, brand, value, price point and store attributes including demographics, location type, size, etc. While understanding this information on a store-by-store basis can be downright tedious, it is an essential part of measuring product performance, customer behavior across stores, how products behave similarly and how important they are to the categories in each of your store clusters or grades.
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Written by Amanda Ferrante
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Thursday, 26 August 2010 09:31 |
 While Facebook Places, Foursquare and Gowalla have hinted at the potential of location-based apps by having customers “check in” while they are shopping at a particular location, a new mobile application is taking location-based engagement to new levels.
The new app called Shopkick has emerged with a retail-centric approach app that ups the ante on “checking in” by synergizing location-based awareness with in-store offers and special rewards. Contrary to typical location-based apps, ShopKick doesn’t tap GPS, but rather utilizes custom hardware created and installed in partner stores, now including Best Buy, American Eagle Outfitters, Macy’s and The Sports Authority.
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Thursday, 26 August 2010 09:21 |
 By Stanton Kawer, CEO of Blue Chip
I don’t want another text message or Facebook update, I want a friend.
In the retail industry, our approach to CRM platforms has been extreme. Way back in 2008, the common refrain was “I don’t know what to do with all my data.” Retailers understood that data was significant. They had gotten much smarter about acquiring information; they just didn’t know the best way to utilize it.
Since 2009, the evolution of technology models and applications has invited a willingness to try almost anything. From global brands to start-ups, the retail community has been testing and trying to be first to market with texting, mobile couponing, social media initiatives and sales incentives — anything and everything they could throw at the wall to engage consumers.
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