More retailers are creating personalized offers for specific customer segments in an effort to generate sales and garner long-term loyalty.
For years, athletic apparel, shoe and accessory retailer Under Armour has offered a 10% discount to active-duty and retired military personnel. But since implementing the Troop ID solution from ID.me, Under Armour has been able to validate the status of military personnel online and deliver discounts more efficiently. The Troop ID discount also can be extended to family members, which has encouraged a boost in sales and customer loyalty.
Due to the success of the ID.me investment, Under Armour has extended the discount to first responders, such as emergency medical technicians, police officers and firefighters.
Overall, the military and first responder offers drove more than 30% revenue growth for the affiliate program year over year. Up to 70% of consumers who used the ID.me credentials at checkout since November 2012 were first-time customers.
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