Increased competition, data deluge and the connected consumer have created a perfect storm that requires retailers to reexamine their pricing strategies.
Rules-based pricing, though tempting, cannot recognize or adapt to changing customer and competitor behaviors. Shifting to an optimized, customer centric pricing solution can allow retailers to survive and thrive during the upcoming storm.
New infrastructure technologies, such as servers and storage solutions, and Software-as-a-Service (SaaS) platforms provide the key to unlock maximum profitability with speed and scale. For example, a successfully implementing a price optimization and management solution can increase margins by 50 basis points or more, and increase revenue by 2% to 4%, according to Gartner research.
Are you ready to weather the perfect storm and optimize your pricing strategies? Fill out the form below to download the white paper, titled: The Pricing Evolution.
