Consumers are more educated throughout the purchasing process than ever before due to technology, a bevy of available information and social connections. With that in mind, they are taking the opportunity to be choosy and make purchases based not only on price, but service, brand and store environment. Retailers have to work to meet these expectations, knowing that consumers are willing to move on to a competitor at the drop of a hat.
In this survey, Retail TouchPoints reveals which aspects of the shopping experience are most important to todayâ€™s consumers. High priority items include product selection and availability, which scales both the in-store and online venues.