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Personalizing Every Customer’s Path To Purchase

5 Ways To React And Respond To Consumer Preferences In Real Time Using the right data and analytics strategies and tools, retailers can use personalized messaging to reinforce shoppers' actions at the right time and place. Download this white paper and learn how to: Tap actionable analytics to identify channel preferences in real time; Use behavioral data to deliver personalized offers and product information; Provide real-time, endless aisle inventory information consistently across all channels; Ease the payment process with mobile options; and Reach out post-purchase with satisfaction surveys and messages that inspire return visits. MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1131);
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3 Steps To Perfecting One-To-One Customer Segmentation

Behavior-Based Triggers, Email Analytics And Location Data Move The Needle Personalization is about more than simply placing the recipient's first name in an email subject line; it's also about matching offers to customers' preferences and past behavior. Download this whitepaper and learn the three ways retailers can move their customer segmentation efforts closer to the ideal of 1:1 marketing: By converting behavior-based triggers into actionable strategies; With deeper levels of segmentation to boost open and click-through rates; and With contextual data to make personalization more dynamic. MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1127);
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How To Build A Brand Without Promotional Discounts

By offering discounts, retailers create an expectation that another discount could be right around the corner. But can retailers remain competitive on pricing without sacrificing long term viability? Download this white paper and learn why: Discounting creates a downward spiral of lower pricing How retailers can instill affordability without diluting their brand Why you should provide financing as an alternative to affordability Fill out the form and unlock the secrets to building your brand without promotional discounts MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1088);
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5 Ways To Boost Your Bottom Line

Best Practices For Increasing e-Commerce Conversions By Delivering Superior Engagement Believe it or not, 82% of consumers have stopped doing business with a brand because of a single bad customer experience. Ensuring your company is ready to engage and support your online customers is critical if you hope to earn their loyalty, advocacy, and wallet share. Download this white paper and learn how to: Deliver better self-service to meet customers' needs and offset call volume Make contact information easily accessible to capitalize on every opportunity and increase conversions Reduce cart abandonment and boost average order value by proactively engaging your…
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Closing The Gap: Guest Wi-Fi Bridges The Online/Offline Divide

New Survey Data Reveals Opportunities For Retailers To Build The Store Of The Future While 63% of retailers offer in-store guest Wi-Fi, only 5% use their guest Wi-Fi platform to add new visitors to an email list or CRM database. Download this white paper to learn how implementing the right cloud-based platform can help brick-and-mortar businesses achieve: A digital front door that builds brand recognition and collects customer data; Proof-of-concept for in-store mobile marketing initiatives; and Implementation of web-tools, in-store by integrating existing CRM, loyalty, DMP, and BI infrastructure. Fill out the form to unlock the benefits of Guest Wi-Fi…
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2016 Retail Analysis: Thanksgiving To Cyber Monday

Learn how leading retailers such as Amazon, Best Buy, Jet.com, Target, Toys "R" Us and Walmart led the 2016 holiday season in online pricing and assortment. Download the white paper to unlock key online pricing and assortment results, including: Availability of the top 100 toys and electronics;Out-of-stock products during Black Friday and Cyber Monday;Pricing trends from Thanksgiving through Cyber Monday;Retailers offering the lowest prices; andAmazon's average price trend compared to last year. Fill out the form to get vital 2016 Holiday Season stats MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1096);
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