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Requirements For Enterprise Customer Data Platforms

To build a single view of the customer successfully, enterprise marketers are turning to Customer Data Platforms (CDPs). Learn five CDP functions for enterprise marketers, when they're needed, and the best questions to ask. Also uncover: When to use integrated features vs. partner systems A data quality checklist Marketing tips…
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Rewarding People Beyond Discounts

Today's consumers expect more than discounts and coupons to remain loyal to a brand. Learn how big brands are designing their loyalty programs and find out how to take your rewards strategy to the next level. This whitepaper covers how: Marvel offers unforgettable experiences through its Insider Program; GameStop provides…
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Making Proximity Marketing Personal

5-Step Playbook Connecting The Key Data Points To Motivate Sales And Loyalty Just as mobile has unearthed a prime opportunity for retailers to reach shoppers around the clock at their precise moments of need, merchants are competing with a connected and fragmented consumer mindshare. To break through the digital clutter,…
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The Evolving E-Commerce Consumer Journey

The days of a consistent and reliable "search, click, buy" process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the "buy now" button over the course of many days, weeks or months. This continually-evolving journey is…
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ROI Of Personalization

How eCommerce Companies Are Using Personalization to Grow Faster Personalization tools build brand relevance and customer loyalty, but they also help e-Tailers lower cart abandonment, increase conversions and drive revenue. In this white paper, Dynamic Yield shares 5 real-world personalization success stories: Lamoda ($15 million in gross profits, 35X ROI);…
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