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The State And Future Of Loyalty

Perspectives From The Experts Industry experts from 24 Hour Fitness, Brand Innovators, American Express and more share predictions and insights into the future of retail loyalty. Retailers will see success by focusing on 4 key factors: Engagement Technology Personalization Omnichannel Find out how to build successful current and future loyalty…
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Requirements For Enterprise Customer Data Platforms

To build a single view of the customer successfully, enterprise marketers are turning to Customer Data Platforms (CDPs). Learn five CDP functions for enterprise marketers, when they're needed, and the best questions to ask. Also uncover: When to use integrated features vs. partner systems A data quality checklist Marketing tips…
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Rewarding People Beyond Discounts

Today's consumers expect more than discounts and coupons to remain loyal to a brand. Learn how big brands are designing their loyalty programs and find out how to take your rewards strategy to the next level. This whitepaper covers how: Marvel offers unforgettable experiences through its Insider Program; GameStop provides…
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Making Proximity Marketing Personal

5-Step Playbook Connecting The Key Data Points To Motivate Sales And Loyalty Just as mobile has unearthed a prime opportunity for retailers to reach shoppers around the clock at their precise moments of need, merchants are competing with a connected and fragmented consumer mindshare. To break through the digital clutter,…
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